strava - Senior Marketing Analyst (Contract)
Responsibilities
• You have a track record of defining and building the key metrics and dimensions that accurately reflect user behavior and drive meaningful marketing decisions. • You have experience with performance measurement across paid channels, including TikTok, Meta, Reddit, and similar platforms. • You are highly skilled in SQL, with extensive experience extracting large datasets and designing ETL workflows. • You are experienced with Tableau and proficient in quantitative programming languages like Python. • You bring deep technical expertise in brand measurement methodologies, including Marketing Mix Modeling (MMM), lift studies, and experimental design. • You take high ownership of your work and drive outcomes with both confidence and humility. • You're a strong communicator who can craft compelling narratives and make complex data accessible to non-technical audiences. • You consistently meet goals, keep projects on pace, and follow through on your commitments. • You are able to spot things in our data that others have overlooked, and are comfortable making recommendations that will help the broader team improve our self-service capabilities and ways of working.
Benefits
• Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals. • Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact. • When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together. • Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.
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