SmartAsset - Senior Marketing Operations Manager
Requirements
• 7+ years of experience in marketing operations, revenue operations, and/or sales operations. • Expert understanding of the lead-to-revenue lifecycle, with proven experience tracking and connecting data touchpoints across web traffic, buyer intent signals, lead capture, and Salesforce pipeline. • At least one certification with Salesforce, Pardot (Salesforce Marketing Cloud Account Engagement) or Marketo. • Advanced command of Salesforce functions, capabilities, flows, data structures, and data schema. • Strong proficiency in Structured Query Language (SQL) for querying complex databases, data manipulation, and advanced pipeline analysis. • Ability to construct Tableau dashboards, leveraging logical functions and parameters to translate complex data sets into clean, actionable executive visualizations. • An innate curiosity and analytical mindset to dive deep into business data, identifying friction points and optimization opportunities across any domain. • Experience working directly with paid marketing channel platforms (e.g. Google Ads, LinkedIn, social media, etc). • Extensive understanding of infrastructural and operational design principles related to Account Based Marketing (ABM) and multi-touch attribution models. • Proven experience leveraging Gen AI and LLMs to automate complex workflows, scale operational infrastructure, and eliminate manual bottlenecks. • Background in Financial Advisory Services, Residential Real Estate, or Insurance industries. • Prolonged periods of sitting at a desk and working on a computer • Must be able to communicate via phone calls and/or video conferences (mainly for concierge and sales roles)
Responsibilities
• Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels.. • Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership. • Own the operational foundation of Demand Generation. Understand what tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team. • Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion. • Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor. • Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data to power effective, multi-channel marketing campaigns.
Benefits
• Fully Remote Work: All roles are fully remote within the contiguous U.S., giving you flexibility to do your best work from where you thrive. • Fully Remote Work: • Comprehensive Health Coverage: Multiple Medical, Dental, and Vision plan options through trusted national carriers—so you can choose what fits your needs. • Comprehensive Health Coverage: • Life & Disability Protection: Company-paid Life/AD&D coverage, with options to add supplemental life and disability plans for extra peace of mind. • Life & Disability Protection: • Financial Wellness: 401(k) with employer match, pre-tax savings through FSA and HSA options, and equity packages offered for every role. • Financial Wellness: • Time Off That Works: Generous vacation, sick, and parental leave policies—because balance matters. • Time Off That Works: • Additional Perks: Pet insurance, home office stipend, and Employee Assistance Program (EAP)
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