workwave - Marketing Operations Manager
Requirements
• 5+ years of hands-on experience in Marketing Operations, Sales Operations, or Revenue Operations in a B2B environment. • Strong proficiency with our core technical ecosystem: • Pardot (Salesforce Marketing Cloud Account Engagement) • Google Analytics 4 (GA4) & Tag Management Systems • 6sense (or comparable ABM/intent data platforms) • ZoomInfo (or comparable data enrichment tools) • Proven experience managing lead scoring, grading, routing, and data hygiene frameworks. • Familiarity with building, documenting, and implementing modern AI-driven marketing workflows. • Certifications (Preferred) • Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant. • Google Analytics 4 Certification. • Self-Directed Problem Solver: Thrives as an individual contributor, taking full ownership of projects from concept through resolution. • Detail-Oriented & Analytical: Relentless about data accuracy, system hygiene, and thorough documentation. • Translational Communicator: Able to translate complex technical architectures into actionable operational steps for cross-functional partners.
Responsibilities
• System Architecture & Platform Administration • Core Stack Owner: Serve as the day-to-day administrator for our core marketing tech stack, including Pardot (Salesforce Marketing Cloud Account Engagement), Webflow, GA4, 6sense, ZoomInfo, and DataGroomr. • Salesforce Integration: Maintain seamless integrations between Salesforce, Pardot, and ancillary platforms. Oversee data flows and field mappings, conducting daily audits of sync error queues to resolve or escalate issues swiftly. • MarTech Optimization & Governance: Manage software license allocations, vendor relationships, and renewals across the marketing tech portfolio. Support the evaluation and onboarding of new tools while maintaining thorough technical documentation. • Data Governance, Funnel & Lead Lifecycle Management • Lead Flow Execution: Build and maintain end-to-end lead lifecycle workflows—from capture, enrichment, and scoring/grading to custom routing rules and SLA monitoring. • Data Hygiene & Privacy: Conduct regular database health audits, deduplication scans, and spam cleanups. Manage data privacy compliance operations, including GDPR/CCPA removal requests. • Campaign Support & Attribution: Build dynamic lists and custom campaign audiences. Enforce rigorous lead tracking standards (UTM parameters, source attribution) across all channels to ensure full-funnel visibility. • Analytics, AI & Cross-Functional Operations • Tracking & Analytics: Configure GA4 data streams, event tracking, custom dimensions, conversion goals, and multi-touch attribution reporting. • AI & Workflow Innovation: Identify, evaluate, and implement AI-powered tools to streamline campaign execution, data enrichment, content workflows, and reporting automation. • Cross-Functional Partner: Act as the primary technical subject matter expert for Sales, IT, and Revenue Operations (RevOps) teams to ensure cross-departmental alignment. • Expected Outcomes • Peak System Health: A stable, optimized MarTech stack with minimal sync errors and zero data pipeline bottlenecks between Pardot and Salesforce. • High-Integrity Database: A clean, compliant, deduplicated database that delivers precise audience targeting and reliable conversion metrics. • Full-Funnel Visibility: Accurate closed-loop reporting and attribution tracking across all digital channels and campaign assets. • Operational Velocity: Reduced manual overhead for marketing and sales teams through automated workflows, robust technical documentation, and AI-driven enhancements.
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