virtuous - Marketing Operations Manager
Requirements
• Asking questions with a spirit of curiosity • Giving feedback freely with candor & grace, welcoming it in return • Displaying a passion for philanthropy and technology • Serving with joy. Everyone is willing to make the coffee! • Celebrating the wins & milestones of others • Assuming good intent & demonstrating trust in others • Pursuing relationships with people different from themselves & creates space to be human • Find our core values & more here https://virtuous.org/company/about/. • 5+ years in marketing operations and/or digital marketing • Experience leveraging GA4 (Google Analytics 4) for cross-channel tracking and attribution • Experience owning/maintaining many system integrations • Strategic thinker with a desire to own the marketing operations function • Ability to manage multiple projects simultaneously with keen attention to details, familiarity with project management tools such as Asana • Strong interpersonal, communication and organizational skills • Startup environment/SaaS experience preferred • Independent, self-starter who thrives in a fast pace environment
Responsibilities
• Own the design, build, and ongoing management of a multi-touch marketing attribution model that tracks the full prospect journey across all marketing and sales touch points, from first touch to closed-won • Identify, pilot, and implement AI-powered tools and workflows for reporting automation, lead lifecycle journeys, data enrichment, and lead scoring to increase the speed and scale of marketing operations as the team grows • Monitor health and activity of the pipeline, flagging bottlenecks and stage-conversion issues; partner with RevOps on shared definitions and lead to opportunity handoff SLAs. • Own integrations across the marketing tech stack connecting HubSpot with adjacent tools (e.g., ad platforms, enrichment, intent data) ensuring data flows cleanly between systems and new tools are evaluated and implemented without creating silos • Create and manage reports/dashboards that will provide a centralized location with visibility into marketing attribution, conversion activity and pipeline • Identify and communicate trends and ROI analysis to Marketing Stakeholders and leadership to drive pipeline and revenue generation • Ensure data quality within the CRM by establishing best practices for marketing data collection • Manage HubSpot Marketing campaigns, workflow logic, templates, and integrations, that allow us to scale our GTM motions • Collaborate with the cross-functional ops team members including RevOps, CX Ops, etc to ensure agreement on shared definitions, handoffs, reporting, and processes; flagging breakdowns before they stall pipeline • Provide general operational support to marketing as needed • Think outside the box and identify opportunities along the way
Benefits
• Market competitive pay leveraging Carta data • Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.) • 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days • We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO • Supportive time off including paid volunteer days and company holidays • Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA). • 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well) • We pride ourselves on Community and host exciting company outings and events. • We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers. • Please note that all legitimate communication from Virtuous will only come from the @virtuous.org http://virtuous.org domain. If you receive a message from other domains, even if they look similar (e.g., virtuouscareers.org http://virtuouscareers.org or virtuousjobs.com http://virtuousjobs.com), they are not legitimate and we recommend disregarding it immediately.
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