Maximus Health, Inc. - Head of Digital Experience & Conversion Rate Optimization (Remote)

• Serve as a key stakeholder and advisor on post-conversion customer experience owned by Product Management • Provide data-driven insights on customer expectations formed during the acquisition journey • Collaborate on optimizing the handoff from marketing to product experience • Share conversion and behavioral data to inform product roadmap decisions • Ensure brand and message consistency across the entire customer lifecycle • CROSS-FUNCTIONAL LEADERSHIP • Partner with Product teams to align acquisition strategies with product capabilities and roadmap • Collaborate with Creative to ensure brand consistency while optimizing for performance • Work with Data/Analytics teams to build robust measurement frameworks across the full funnel • Own and manage the development resource work queue assigned to the Digital Experience team, prioritizing engineering support for web and lifecycle initiatives • Coordinate with Customer Success to understand customer feedback and pain points • PERFORMANCE & ANALYTICS • Define and own key acquisition metrics including conversion rate, organic traffic, CAC, and attribution models • Build real-time dashboards that provide actionable insights on the acquisition funnel • Conduct regular competitive analysis of acquisition strategies and conversion experiences • Present performance updates and strategic recommendations to executive leadership • Foster a culture of experimentation and data-driven decision making • WHAT YOU BRING (QUALIFICATIONS & SKILLS) • 7+ years of digital marketing experience with deep expertise in conversion optimization and organic growth, including 5+ years owning a digital experience function in direct-to-consumer environments (Shopify-only backgrounds are insufficient for this role) • Demonstrated AI proficiency; comfortable using AI coding and productivity tools (e.g., Claude, Claude Code, v0, Cursor) to make website updates, run SEO analyses, and execute changes without engineering support • Proven track record of driving significant improvements in conversion rates and organic traffic for D2C brands • Expert-level knowledge of SEO, technical web optimization, and emerging AI discovery platforms • Strong experience with A/B testing platforms, analytics tools, and marketing automation systems • Experience managing designers and development resource work queues • Demonstrated success managing lifecycle marketing programs across acquisition and retention • Experience influencing product decisions through customer insights and data • Fluency in Webflow, Ahrefs, Unbounce, Braze, Looker, Google Analytics, Intercom, and TrustPilot • Familiarity with Webflow CMS and the ability to build and manage pages without engineering dependency • Understanding of telehealth, performance medicine, health tech, or wellness industries is a plus • Bachelor’s degree in Marketing, Computer Science, or related field (Advanced degree preferred) • You’re a growth architect who understands that the best acquisition strategies create expectations that product experiences must fulfill. • You’re obsessed with the prospect journey and see every touchpoint as an opportunity to build trust and drive conversion. • You instinctively reach for AI tools to move faster, you don’t file tickets and wait for engineering when you can build a landing page or run an analysis yourself. • You excel at the handoff knowing that your role in acquisition directly impacts long-term customer success. • You’re a collaborative leader who can influence without authority, using data and insights to shape experiences you don’t directly own. • You believe in breaking down silos between marketing and product to create seamless customer experiences. • Most importantly, you’re passionate about helping people optimize their lives and want to make Maximus the obvious choice in performance medicine.