• Own positioning and messaging for products, and maintain the frameworks that keep it consistent across markets, languages and audiences.
• Produce the materials the company sells with: one-pagers, capability briefs, specification sheets, sales decks, demonstration narratives and launch content.
• Maintain a current assessment of the competitive landscape - the neo-primes, the incumbent primes and the low-cost entrants - and convert it into positioning rather than description.
• Brief designers, 3D artists and film-makers so that a complex system is legible visually.
• Provide PR, communications and government relations with the product substance their work depends on, and ensure claims remain consistent wherever they appear.
• Lead go-to-market for new products and capabilities, covering audience, message, materials, sequencing and timing.
• Travel to events, facilities and customer engagements.