Cygnify - Senior Executive, Go-To-Market (6m contract)
Requirements
• Bachelor’s degree in Business, Marketing, Communications, or related field • Product marketing • Campaign operations • Channel coordination • Project management • Experience in telco, prepaid, consumer tech, retail, e-commerce, fintech, or travel-related businesses preferred • Strong coordination and stakeholder management skills • Comfortable managing timelines, launch checklists, risks, and dependencies • Hands-on, organised, and detail-oriented in a fast-moving environment • Proficient in PowerPoint, Excel, and reporting/dashboard tools
Responsibilities
• GTM Planning & Launch Execution • Support prepaid product launches, promotions, campaigns, and competitive initiatives • Coordinate launch readiness across Product, Marketing, Sales, Digital, Customer Care, Finance, IT, and Operations • Manage GTM timelines, checklists, issue tracking, and launch coordination • Channel Readiness • Ensure retail, reseller, distributor, digital, telesales, and customer care channels are ready for launch • Coordinate training materials, FAQs, customer communications, and operational updates • Gather and escalate channel feedback to improve launch execution • Campaign & Promotion Execution • Support execution of prepaid campaigns including: • Acquisition offers • Reload promotions • Roaming / IDD initiatives • Tourist SIM campaigns • Coordinate campaign setup, customer journey alignment, and launch communications • Competitive & Market Coordination • Monitor competitor prepaid offers and support tactical market responses • Coordinate cross-functional alignment for promotional and channel activities • Cross-functional Collaboration • Work closely with Product, Marketing, Sales, Digital, Finance, IT, Legal, and Operations teams • Ensure timely follow-through on dependencies, approvals, and post-launch actions
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