Power Digital - Consumer Services Marketing Associate Account Director
Requirements
• 4–7 years in lead generation or consumer services marketing, with experience managing client relationships day-to-day • Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source • Has worked with clients who have sales teams — knows what aligning marketing to sales looks like in practice • Comfortable with paid search-heavy media mixes and local campaign structures • Familiar with local SEO, GMB, and review strategy as performance levers in services categories • Has experience framing lead quality vs. lead volume conversations for clients, and knows how to shift focus without damaging the relationship • Strong written and verbal communication; can translate funnel data into a clear, credible narrative • Key Performance Indicators (KPIs) • Expansion to Churn Ratio (ETCR) • Net MRR across portfolio • Client NPS (8+ avg) • Monthly Service Expansion pipeline generation • Power Circuit Certification (annual) • Most Important Things (MITs) • Team Coaching and Development • Marketing Strategy, Development and Execution • Client Retention and Client Revenue Growth
Responsibilities
• Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department • Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way • Translate Power Circuit roadmap outputs into weekly account priorities; flag when targeting, creative, or measurement setup is driving lead quality problems • Stay close to funnel metrics — CPL, lead-to-opportunity rate, cost per acquisition — and surface concerns before the client's sales team does • Work with client sales or operations contacts to maintain a shared definition of lead quality; feed that back into targeting and creative strategy • Coordinate paid search, paid social, SEO, local, and creative teams around a unified account strategy • Support geographic expansion and local market strategy; flag when market dynamics require a different approach • Support the AD on quarterly strategy, renewal prep, and service expansion conversations • Build and maintain strong client relationships; contribute to ≥90% retention across your accounts • Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%
Benefits
• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives
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