Power Digital - Lifestyle Marketing Associate Account Director
Requirements
• 4–7 years in lifestyle, high-AOV, or considered-purchase marketing, with experience managing client relationships day-to-day • Understands full-funnel strategy: how awareness, consideration, and conversion channels interact and where measurement gaps tend to appear • Comfortable with multi-touch attribution limitations — knows what last-touch misses and can explain it clearly • Familiar with upper-funnel channels (content, SEO, YouTube, programmatic) at a working level • Has worked with brands where creative quality and storytelling are a competitive differentiator • Has experience managing clients through longer measurement cycles without losing their confidence • Strong written and verbal communication; can make a complex, multi-channel performance story legible to a non-technical client • Key Performance Indicators (KPIs) • Expansion to Churn Ratio (ETCR) • Net MRR across portfolio • Client NPS (8+ avg) • Monthly Service Expansion pipeline generation • Power Circuit Certification (annual) • Most Important Things (MITs) • Team Coaching and Development • Marketing Strategy, Development and Execution • Client Retention and Client Revenue Growth
Responsibilities
• Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department • Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way • Translate Power Circuit roadmap outputs into weekly account priorities; flag when short-term performance pressure is pulling execution away from long-cycle strategy • Track full-funnel performance across awareness, consideration, and conversion stages; surface insights that explain the measurement complexity in terms clients can act on • Coordinate paid, SEO, content, email, and creative teams around a unified account strategy • Support retention strategy: repeat purchase rate, LTV by acquisition cohort, and post-purchase lifecycle performance • Flag when clients are interpreting last-touch metrics in ways that will lead to bad budget decisions; prepare the AD for those conversations • Support the AD on quarterly strategy, renewal prep, and service expansion conversations • Build and maintain strong client relationships; contribute to ≥90% retention across your accounts • Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%
Benefits
• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives
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