Xsolla - Senior Product Designer, B2C

• 8+ years of product design experience, with a focus on consumer-facing digital products • Deep understanding of B2C UX — how people browse, decide, and transact in digital environments • Strong knowledge of game mechanics, player psychology, and engagement design: you understand why players spend, grind, return, and churn • Experience with gamification patterns: progression systems, battle passes, daily rewards, leaderboards, social loops • Strong systems thinking and visual/interaction design craft • Comfortable working in data-driven environments — you use metrics and experimentation to validate design decisions • Strong communication and stakeholder collaboration skills • It Will Be a Plus If You • Are an active gamer or have a genuine passion for games and player culture • Have shipped B2C products in gaming, entertainment, or social platforms • Have experience designing online stores, subscription products, or loyalty/rewards programmes • Have experience with AI-assisted design workflows or are actively curious about them