toogeza - Product Director of MarTech
Requirements
• Minimum of 8 years experience in marketing technology roles. • Proven track record working with user acquisition and in-app growth marketing • technologies. • Strong knowledge of UA/growth marketing technologies, including CRM, tracking • and analytics tools. • Exceptional leadership skills and experience in managing a cross-functional team. • Excellent communication skills, both written and verbal. • Highly analytical and data-driven mindset. • Previous experience in marketing and analytics is a plus. • If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.
Responsibilities
• Lead the MarTech strategy, focusing on UA technologies, CRM, and data science • models to enable growth (pLTV, churn model, next best action). • Develop, implement, and oversee comprehensive tooling for growth marketing • campaigns within the app environment. • Work closely with the Product and Engineering teams to drive app-based initiatives. • Evaluate ROI and KPIs to measure the success of MarTech and growth marketing • Lead a cross-functional team in implementing best practices for UA and in-app • Ensure alignment with overall company goals and objectives. • Report to C-level executives on MarTech strategies and performance metrics. • Together with engineering leadership, oversee the management of vendor relationships and marketing technology stacks. • Support 3-4 teams with vision and strategy.
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