Life360 - Director of Product, Engagement, AI Native
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Requirements
• 10+ years of consumer product experience with a track record of driving engagement and growth outcomes at scale. Strong consumer instinct paired with technical fluency to hold your own with engineering leads. • Strategic ownership at the director level. You set multi-quarter direction, create clarity from ambiguity, and influence across teams — not just within your own. You’ve owned engagement strategy for a product with tens of millions of users. • Versatility and depth. This role spans engagement strategy, member experience, growth partnership, and instrumentation. You move between systems thinking, UX detail, and quantitative experimentation — and bring real depth in at least one of activation, growth, or consumer engagement platforms. • Growth-shaped instincts. You’ve worked on activation, virality, or onboarding. You think in funnels and cohorts naturally, and you’ve shipped initiatives that materially moved top-line engagement or acquisition numbers. • Experimentation expertise across scales. You cycle fluidly between fast, narrow experiments and multi-quarter bigger bets. You design metric frameworks, not just track KPIs. • Cross-functional leadership. Eng, Design, and Growth partners seek you out. You drive consistent shipping cadence, navigate complex trade-offs, and ensure quality — all while toggling between strategic framing and IC-level spec work. • AI-native operator and builder. Research synthesis, spec drafting, experiment analysis, and reporting run autonomously. You prototype with AI to validate ideas and accelerate the path from idea to test. Not an engineering role, but a builder one. • Excellent communication and storytelling. You synthesize diverse inputs into compelling narratives, adjust framing for different audiences, and create alignment through quality of argument. • Deep empathy for families and relationships. You care about the human problems — keeping a teen safe, staying close to an aging parent, coordinating daily life — and that empathy drives your product instinct. • What Success Looks Like • 3 months. The engagement strategy is defined and the forward roadmap is coherent across key bets. Highest-impact opportunities are identified and the first experiments are in market. Cross-functional partnerships are established and productive. • 3 months. • 6 months. Multiple engagement bets have shipped and shown measurable lift — within circles and across multi-circle participation. The metric framework is adopted by the team. You’re influencing adjacent teams’ roadmaps through the quality of your engagement insights. • 6 months. • 1 year. Engagement across the member base has compounded — more relationships actively used, higher frequency, deeper mutual activity. The engagement framework you built is a strategic asset that Growth, Platform, and Safety teams build on. New circle types are driving meaningful lift to early-lifecycle engagement and retention. • 1 year.
Responsibilities
• Own the engagement strategy and roadmap across connection, coordination, and safety surfaces — setting multi-quarter direction and influencing at the org level • Drive engagement growth across the member experience: identify and ship the highest-impact ways to deepen frequency, broaden multi-circle participation, and compound durable MAU • Define the engagement metric framework — L5+ frequency, multi-circle activity, relationship depth — and use it to prioritize bets, design experiments, and measure outcomes • Partner with Growth to convert acquisition into durable engagement: drive measurable lift in circles with multiple engaged members and members active in 2+ circles • Influence across product teams that depend on engagement infrastructure — Growth, Platform, Safety — as a senior peer, not a dependent • Lead experimentation at multiple scales: fast, narrow tests to validate hypotheses and multi-quarter bigger bets as strategy demands • Ship the whole member experience end-to-end: onboarding, contextual prompts, modular components, and the engagement experiences that bring relationships to life across the product • Operate as an AI-native PM: use AI to accelerate from insight to shipped experiment, and help define the playbook for AI-native product management at Life360
Benefits
• Competitive pay and benefits • Medical, dental, vision, life and disability insurance plans (100% paid for employees) • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Flexible PTO, 13 company-wide days off throughout the year • Winter and Summer Weeklong Synchronized Company Shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership for your preferred circle • Free Tile Products • Life360 Values • Be a Good Person — We have a team of high-integrity people you can trust. • Be a Good Person • Be Direct With Respect — We communicate directly, even when it’s hard. • Be Direct With Respect • Members Before Metrics — We focus on building an exceptional experience for families. • Members Before Metrics • High Intensity, High Impact — We do whatever it takes to get the job done. • High Intensity, High Impact • Our Commitment to Diversity • We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
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