Marketing Operations Manager

oneappRemote - United States (Remote)$120k – $160k+ Equity1w ago

Remote Mid NA Banking E-commerce Cryptocurrency Materials Marketing Manager Account Manager Email Marketing Manager Braze Iterable B2C CRM Management Brand Management

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Requirements

Exceptional at what they do, with low ego.
Comfortable operating in motion.
Knowledge of SQL, Liquid, Handlebars, and JSON preferred but not required as it is listed under Preferred Qualifications rather than Requirements/Qualifications for the role itself.
Experience managing multiple products or brands, cross-functionally (Preferred).
Working knowledge of Figma (Preferred).
Experience with Branch and Segment (Preferred).
Data-driven, detail-obsessed problem solver who loves mining insights, iterating fast, and owning deliverability, compliance, and error-free deployments. ✅ This is explicitly stated as a Preferred Qualification in the job posting under "Ideate and implement efficiencies and automated solutions" section which implies that while not mandatory for applying to this role (as it's listed among preferred qualifications), having these skills would be highly beneficial, thus making them an essential part of what makes a good candidate.
3–5+ years managing CRM automation in a high-volume B2C tech or e-commerce environment and expert proficiency in HTML, CSS; ability to both write and edit code (Requirements). These are explicitly stated as job requirements/qualifications for the Marketing Email Developer role.
Technical proficiency in building automation flows with CRM and ESP platforms such as Braze or Iterable (Required based on context of managing high-volume B2C tech environment, but not directly listed). ✅ This skill is essential to fulfill the job requirements for a Marketing Email Developer role that involves developing customer journeys.
Drive and proactivity - everyone here is a builder and executor (Requirements/Qualifications based on context of managing high-volume B2C tech environment). ✅ This requirement aligns with being comfortable operating in motion, which was explicitly stated as part of the job requirements for this role.
Preferred Qualification: Experience working knowledge of Figma and experience with Branch and Segment (Preferred based on context but not required to apply directly since they are listed under "Ideate and implement efficiencies and automated solutions"). ✅ These skills, while preferred, contribute significantly towards the role's requirements for ideating and implementing efficiencts.
Preferred Qualification: Knowledge of SQL, Liquid, Handlebars, and JSON (Preferred based on context but not required to apply directly since they are listed under "Ideate and implement efficiencies and automated solutions"). ✅ These skills contribute significantly towards the role's requirements for ideating and implementing efficiencts.
Years of experience: N

Responsibilities

Develop and manage marketing emails for OnePay's product lineup to drive customer engagement and sales growth.
Collaborate with the creative team to design visually appealing email templates that align with brand guidelines.
Conduct A/B testing on different versions of campaign materials to optimize open rates, click-through rates, and conversion metrics.
Analyze data from previous marketing emails to identify trends and insights for future campaigns.
Stay updated on the latest email marketing tools and best practices within OnePay's industry standards.
Monitor key performance indicators (KPIs) such as delivery rates, bounce rates, unsubscribes, spam complaints, click-through rates, conversion rates to ensure compliance with legal regulations like CAN-SPAM Act and GDPR where applicable.
Regularly update the email list by removing inactive subscribers or those who have not engaged within a specific timeframe while ensuring data privacy standards are upheld.
Create personalized content for segmented audiences based on demographics, past purchase behavior, and engagement history to increase relevance and effectiveness of marketing emails.
Respond promptly to customer inquiries or feedback received through the email communication channels within a specified timeframe as per company policy.
Maintain confidentiality regarding sensitive information shared by customers during interactions via OnePay's platform, adhering strictly to data privacy laws and regulations such as GDPR where applicable.

Benefits

$120K – $160K • Offers Equity
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