Binance - Product Manager
Requirements
• Minimum 5 years of experience in user growth, growth hacking, or product management roles, preferably within the financial or crypto sectors. • Strong expertise in agile product development, data-driven decision making, and growth analytics. • Proficient in analyzing growth data and translating insights into actionable product improvements. • Experience designing and scaling fission growth mechanisms such as referral programs and viral loops is highly desirable. • Excellent communication and collaboration skills, with proven experience leading cross-functional teams to deliver measurable results. • Bachelor’s or Master’s degree in Computer Science, Business, Marketing, Finance, or a related field preferred.
Responsibilities
• Design and implement comprehensive user growth strategies focused on improving conversion efficiency across the full user journey: acquisition, activation, retention, cross-sell, and churn reduction. • Drive fission growth initiatives by leveraging viral loops, referral programs, and network effects to accelerate organic user acquisition and engagement. • Identify core user needs and pain points through data and user insights, and develop AI-driven growth products that enhance user interaction and engagement. • Develop and maintain product roadmaps with clear short-term and long-term goals tailored to both local and global markets, driving continuous improvement in user growth and experience. • Leverage quantitative and qualitative data analysis to inform product feature development that increases platform appeal, user stickiness, and conversion rates. • Collaborate closely with campaign, lifecycle marketing, operations, and engineering teams to execute growth initiatives and optimize user funnels. • Continuously identify growth opportunities and iterate on product solutions to maintain competitive advantage in the fast-evolving crypto industry.
Benefits
• Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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