Intercom - Senior Product Marketing Manager - Helpdesk

• This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction. • You've done this before • 5+ years in product marketing, ideally in B2B with a track record of shaping how complex products are understood in market • You've owned a core product area end-to-end - from ICP and positioning through to launches and field enablement • You've worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality • Experience with customer retention or expansion motions is a strong plus • You think and write with precision • Excellent written communication - you write crisp briefs, sharp narratives, and synthesis memos that drive alignment • Strong editorial judgment - you know the difference between a sharp positioning statement and marketing language that means nothing • You push back on vague claims and force specificity - in your own work and in others' • You're product-obsessed and technically engaged • You read the docs, use the product, and dig into the tech before you craft a single message • You're genuinely curious about AI - not just as a talking point, but as something you think about, experiment with, and engage with constantly • You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper • You operate at the intersection of strategy and execution • You don't hand off strategy and wait - you take it all the way to the asset, the launch, the field • Strong judgment and the ability to work independently on large, high-stakes initiatives • A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets • You work well across functions, build trust quickly, and make the people around you more effective • Attributes We're Looking For • Ambitious and competitive - you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market. • Ambitious and competitive • Confident and decisive - you back yourself, optimise for progress over consensus, and value momentum. You ask for forgiveness, not permission. • Confident and decisive • Curious and intellectually engaged - you're always learning, experimenting, and asking why. You keep up with AI's pace and use it to improve how you work. • Curious and intellectually engaged • Tasteful and creative - you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate. • Tasteful and creative • Impatient and change-oriented - you hate slow and work to fix the root cause. You thrive in ambiguity and love building something new. • Impatient and change-oriented