Maneuver Marketing - Performance Creative Designer (AppLovin)
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Requirements
• Proven experience designing MOF/BOF performance creatives, ideally for AppLovin or similar networks • MOF/BOF performance creatives • Strong HTML creative build capability, with examples of interactive ad units or end cards • HTML creative build capability • Ability to turn static designs into high-CTR interactive experiences • Solid foundation in static image design, GIFs, and short-form video edits • Experience creating landing-page-style, product demo, unboxing, and testimonial creatives • Proficiency with AI design tools, including Nano Banana Pro • AI design tools • Bonus: Experience using AppLovin’s End Card (EC) Builder or equivalent HTML preview tools • Bonus: Advanced AI workflows using multiple tools or custom automation
Responsibilities
• AppLovin Performance Creative Production • Design MOF and BOF creatives optimized specifically for AppLovin placements and inventory • Produce net-new assets weekly across static, interactive HTML, GIF, and short-form video formats • Translate creative briefs into high-performing ad executions with speed and consistency • HTML & Interactive Creative Development • Build HTML-based interactive creatives that significantly outperform static CTR benchmarks • Convert static concepts into interactive formats (tap, swipe, reveal, demo-style interactions) • Develop landing-page-style and end-card-style HTML units for AppLovin environments • Performance-Driven Iteration & Testing • Design creatives aligned to MOF/BOF intent signals, offers, and messaging angles • Rapidly iterate based on CTR, CVR, engagement rate, and creative fatigue signals • Collaborate with Growth and Media teams to prioritize winners and scale formats • Multi-Format Asset Creation • Design high-quality statics, animated GIFs, and short looping videos for AppLovin • Create product unboxing, product demo, testimonial-style, and landing-style creatives • Embed video or GIF elements seamlessly into HTML ad units • AI-Augmented Creative Workflows • Leverage AI design tools (including Nano Banana Pro) to accelerate concepting and execution • Use AI to generate variations, backgrounds, compositions, and visual treatments • Continuously evolve creative workflows using custom or multi-tool AI stacks • How You’ll Succeed • How You’ll Succeed • Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company: • Key Objective #1: Increase AppLovin Creative Performance • CTR lift vs static baselines • Engagement rate and interaction completion rate on HTML creatives • Volume of AppLovin-ready assets shipped per week • Key Objective #2: Scale Winning Creative Systems • Number of scalable HTML templates and repeatable interactive formats built • Speed from brief to launch for new creative concepts • Reduction in creative fatigue through format and interaction diversity • Key Objective #3: Creative Quality & Execution Excellence • QA pass rate for HTML creatives across AppLovin environments • Stakeholder satisfaction (Performance, Growth, Creative Strategy) • Consistency in brand, product clarity, and conversion-focused design
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