Springboard Roles - Senior Manager, B2B Marketing
Requirements
• B2B Marketing Expertise: 7 - 10 years of experience in B2B marketing, with a proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals. • B2B Marketing Expertise: • Full-Stack Execution: A fierce bias for action. You are equally comfortable setting a high-level strategy and rolling up your sleeves to drive execution and build assets yourself. • Full-Stack Execution: • Strategic Communication: Exceptional writing and messaging skills. You can translate complex workforce solutions into clear copy that builds immediate credibility with C-suite and VP-level buyers. • Strategic Communication: • Sales Partnership: Deep experience in sales enablement or field marketing. You understand how to arm a sales team with the specific stories and data they need to overcome objections. • Sales Partnership: • Technical & AI Literacy: Fluency with modern CRM and automation stacks and a proactive approach to using AI-enabled workflows to multiply your output. • Technical & AI Literacy: • Analytical Agility: An iterative, data-informed mindset. You test quickly, measure what matters (pipeline influence, not just "likes"), and pivot based on market signals. • Analytical Agility: • Strategic Prioritization: Sound judgment in high-growth environments. You know how to focus your energy on the initiatives that move the revenue needle. • Strategic Prioritization: • Industry Context: Experience within healthcare and workforce development is a significant advantage. • Industry Context: • The First 90 Days • The First 90 Days • 30 Days: Listen and learn. Audit the current asset library, join sales discovery calls, and align with Sales/Product leads on current pipeline bottlenecks. • 30 Days: • 60 Days: Optimize and execute. Take ownership of the upcoming event calendar and refresh the top-priority sales collateral (decks and one-pagers). • 60 Days: • 90 Days: Scale and strategize. Launch an ABM pilot for a set of high-value accounts and establish a formal reporting cadence for marketing-influenced revenue. • 90 Days:
Responsibilities
• Pipeline & Revenue Growth: Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors. • Pipeline & Revenue Growth: • Strategic Event Management: Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing "post-event" nurture tracks. • Strategic Event Management: • Sales Enablement & Asset Creation: Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals. • Sales Enablement & Asset Creation: • Account-Based Marketing (ABM): Partner with Sales/BD to launch targeted campaigns for "must-win" accounts, using personalized content and multi-channel touches to break into senior-level committees. • Account-Based Marketing (ABM): • Authority & Content Engine: Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development. • Authority & Content Engine: • Product Marketing & Positioning: Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT