Social Media Manager
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Requirements
- You’ve built and managed social accounts for a brand people actually follow.
- You know how to create short-form video that feels native, not forced.
- You’re confident on camera and comfortable being seen.
- You understand TikTok and Instagram culture at a deep level.
- You know how to write captions that sound human.
- You move fast, test often, and learn quickly.
- You’re organized enough to run a content calendar but flexible enough to jump on a trend.
- You pay attention to performance and adjust without being told.
- You’re excited about building something that’s still early and full of opportunity.
- What Success Looks Like:
- Within the first month, you’ll:
- Experience the product(s) firsthand. Send a Sandboxx letter, explore Community, use Waypoints, read News and fully understand the emotional journey of our users.
- Audit our current social presence, competitors, and military community conversations. Share quick wins and bold ideas.
- Launch 2 to 3 creative experiments to establish your voice and start learning what resonates.
- Take ownership of our Sprout workflows and begin running day to day social execution.
- Make TikTok the priority. Launch and test multiple short-form video formats to quickly identify what drives reach, engagement, and follower growth.
Responsibilities
- Own and execute social strategy across Instagram, TikTok, Facebook, X, LinkedIn, YouTube, Pinterest, and Reddit for all four Sandboxx brands
- Create short-form video, carousels, memes, milestone content, and real-time posts that reflect the rhythm of military life
- Build and manage a content calendar aligned to ship dates, graduations, PCS season, holidays, partner activations, and product launches
- Engage daily with comments, DMs, and user-generated content to build trust and strengthen community
- Identify trends early and translate them into relevant, platform-native content for a military audience
- Partner with military family influencers, veteran creators, and brand ambassadors to expand reach
- Repurpose Sandboxx News stories, base guides, and Community resources into social-first content that drives traffic
- Drive cross-platform momentum between Sandboxx, Community, News, and Waypoints
- Launch and grow Pinterest and Reddit through authentic engagement, SEO-informed content, and thoughtful testing
- Track performance across engagement, traffic, and product adoption, and continuously optimize through testing and iteration
- Support paid social campaigns with organic creative and messaging alignment
- Collaborate with Product, Community, and Growth teams to amplify launches and campaigns
- Run a consistent, well-organized content calendar aligned to military milestones, product launches, and partner moments.
- Spot trends early and turn them into platform-native content that feels timely, relevant, and distinctly Sandboxx.
- Increase engagement and follower growth by at least 20 percent through strong creative, active community management, and user generated content.
- Activate 3 to 5 military family influencers or veteran creators in a pilot collaboration to expand reach and credibility.
- Establish a credible Reddit presence through authentic engagement in key military communities, focused on trust, value, and driving awareness of Sandboxx Community.
- Launch and begin scaling Pinterest with optimized boards and pins that generate measurable referral traffic to Sandboxx Community and News.
- Deliver a clear monthly performance update tied directly to engagement, traffic, and product adoption, with recommendations on what to scale next.
- Identify top performing formats and double down on what consistently drives traffic, engagement, and new member sign-ups.
- Build and document a repeatable content system, including workflows, creative frameworks, and reporting rhythms.
- Become a recognizable and trusted voice of Sandboxx across social platforms, strengthening brand credibility within the military community.
- Turn Pinterest and Reddit into reliable contributors to Sandboxx Community growth, with measurable referral traffic and sign-ups.
- Have built a sustainable social engine with proven formats, engaged audiences, and clear growth levers.
- Elevate the social presence of Sandboxx, Community, News, and Waypoints into distinct but cohesive brands that military families recognize and trust.
- Lay the groundwork for expanding the social function as the company scales.
- What You’re Like:
- What You’re Like:
- You’ve spent 3–5+ years building and managing social media presences for brands people actually follow, not just post-and-pray, but strategic, community-first content that drives real business results
- You think in outcomes, not outputs. Posting is not success. Measurable growth in traffic, engagement, sign-ups, and brand recall is.
- You obsess over what’s working on each platform, spending time in the comments, studying trends, and iterating weekly based on performance data
Benefits
- We’re growing fast.
- We’re growing fast.
- We’re scaling from 700k to 1M+ active users this year. Social is not just a brand channel for us. It is a real driver of awareness, trust, and new users. It needs a dedicated owner who treats it like a growth engine.
- We have massive untapped momentum.
- Our organic presence has been underbuilt. There is a real opportunity to grow an engaged, loyal following that feels seen and supported, and that proudly shares Sandboxx with others.
- New products are live.
- Across Sandboxx, Community, News, and Waypoints, we are continuously launching new features and experiences. We need creative content that drives awareness, education, and self-serve adoption across the entire ecosystem.
- We are an ecosystem, not a single app.
- Sandboxx, Community, News, and Waypoints all connect. Social should help move people across that ecosystem in a natural way that strengthens the whole brand.
- Military life moves in rhythms.
- Ship dates, graduations, PCS season, holidays. These are emotional, high-energy moments. We need someone who understands that cadence and can show up in real time with content that matters.
- Pinterest and Reddit are open territory.
- Pinterest and Reddit are major opportunities for reaching military families searching for answers and community. We want someone excited to build these channels from the ground up and make Sandboxx a trusted name there.
- Equity incentive plan
- 401k with matching and sharing
- Top-tier health insurance and family benefits
- Flexible paid vacation
- Paid parental leave
- We look for people with a good sense of humor and zest for life, especially during interviews.
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