B2B - Smart Fridge Marketing Lead

• Growing average monthly transactions per fridge • Increasing average revenue per fridge per month • Contributing to growing total Smart Fridge net revenue per month • Improving user retention and reducing churn across the active fridge user base • Building and maintaining a structured experiment log with measurable learnings that roll out across all fridges • Ability to collaborate effectively with Account Managers, Product, and Operations teams • Pillar 1: Acquisition • App downloads and onboarding: Collaborate with the ads team and fridge launch team to drive new user sign-ups at every fridge location. Own the in-fridge and physical marketing materials that convert visitors into app users. • App downloads and onboarding: • On-site activations: Organize on-site events with account managers and fridge location contacts to build buying behavior and generate new users at mature fridge locations. • On-site activations: • Referral and word-of-mouth: Test referral mechanics specific to fridge locations — such as inviting a coworker for credit — to drive organic peer growth within offices and buildings. • Referral and word-of-mouth: • Pillar 2: Engagement • Lifecycle marketing and notifications: Create and experiment with push notifications, app alerts, and email campaigns to drive purchase behavior and repeat usage. Maintain a running log of experiments and roll out winning iterations across all fridges. • Lifecycle marketing and notifications: • Segmentation and cohort analysis: Build and maintain user segments — new users, lapsed users, power users, high-LTV — to ensure every communication is relevant and targeted rather than one-size-fits-all. • Segmentation and cohort analysis: • Churn and win-back campaigns: Design and run win-back campaigns for users who have not purchased in 14, 30, or 60 days. When product or ops issues are identified as a driver of churn, coordinate with those teams on timing and then own the marketing outreach that brings those users back once the experience has been improved. • Churn and win-back campaigns: • In-fridge screen merchandising: Own the in-fridge screen real estate, including featured items, badges (new, popular, staff pick), and rotation cadence, to maximize visibility of high-margin and high-conversion items. • In-fridge screen merchandising: • Menu and product announcements: Collaborate with the menu team to communicate changes, new items, and chef promotions in a way that drives excitement and purchase intent. • Menu and product announcements: • Promo and pricing calendar: Propose and manage the promotional calendar, including discount days, featured brand promotions, and seasonal campaigns, in collaboration with account managers. • Promo and pricing calendar: • Loyalty and personalization: Collaborate with the fridge product team to build automations around loyalty rewards, upsell opportunities, and personalized recommendations. • Loyalty and personalization: • Pillar 3: Measurement • A/B testing framework: Own a structured experimentation process from hypothesis to test to measurement to decision. Document all learnings in a central location to build institutional knowledge over time. • A/B testing framework: • Fridge performance reporting: Contribute to account managers' weekly fridge performance reports. Surface insights on what's working at the fridge level and flag underperforming locations. • Fridge performance reporting: • Feedback loops: Collect qualitative feedback via NPS, post-purchase surveys, and in-app prompts. Share findings with product and ops teams to inform improvements, and use those signals to sharpen segmentation and win-back targeting on the marketing side. • Feedback loops: • Freelancer management: Lead the menu merchandising and optimization freelancer, ensuring all creative assets are on brand, on time, and optimized for conversion. • Freelancer management: • What Your First Months Would Look Like: • 30 Days: Your first month is about building the foundation. You'll meet the marketing team, account managers, fridge operations, and key location contacts to understand how everything fits together. You'll audit current fridge engagement across the network — what's working, what isn't, and where the quick wins are. By the end of month one, you'll have identified your first three priorities and launched your first experiment. • 30 Days: • 60 Days: With the lay of the land behind you, you'll start executing. You'll launch your first win-back campaign for lapsed users, build out initial user segments, and establish a promotional calendar for Q3 in collaboration with the account management team. You'll also begin partnering with the product team on loyalty and personalization automations, and deliver your first documented experiment log with learnings and rollout recommendations. • 60 Days: • 90 Days: By day 90, you're running the fridge marketing program independently. Transactions per fridge are trending in the right direction. A full segmentation framework is live across all locations. A referral mechanic has been tested at a handful of fridges. In-fridge screen merchandising is optimized and on a consistent rotation cadence. You'll deliver an executive summary to leadership with clear, data-backed insights on what's driving fridge revenue growth — and a roadmap for what comes next. • 90 Days: