Obsidian Systems - Digital Marketing Associate
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Requirements
• You have a background in finance or business and are eager to explore how blockchain is transforming capital markets. You’ve executed B2B marketing campaigns and want to operate where traditional finance meets cutting-edge decentralized technology. • Your communication skills enable you to explain complex solutions to sophisticated institutional buyers. You excel in fast-paced environments, manage details meticulously, and help craft compelling narratives for emerging technology. • 2–5 years in B2B software or financial services marketing • Understanding of trading, settlements, capital markets, and regulatory environments • Growth marketing expertise: performance marketing, attribution models, conversion optimization • Experience marketing to institutional buyers with complex decision-making • Proficiency with marketing analytics tools (e.g., Google Analytics, Tableau, HubSpot) • Exceptional writing skills for sophisticated financial audiences • Familiarity with DeFi concepts and enterprise blockchain applications • Professional network within banking, trading, asset management, or fintech • Experience with marketing automation platforms, CRM systems, and attribution software • Knowledge of compliance in financial services marketing • Startup or scale-up experience; adaptability to rapid change • Growth Opportunities • Learn from industry-leading blockchain engineers • Network with major financial institution executives • Grow into marketing leadership as the company scales • Shape marketing strategy for the emerging enterprise blockchain sector • Work with C-suite executives and industry thought leaders • Submit your resume, showcasing relevant B2B marketing and finance experience • Include a cover letter describing your interest in enterprise blockchain/DeFi • Provide a writing sample or portfolio link (preferably B2B marketing copy for financial services)
Responsibilities
• Campaign Execution & Growth Analytics (60%) • Execute ecosystem growth campaigns across B2B channels (e.g., LinkedIn, industry publications) • Drive adoption and engagement across the Canton Network • Manage multi-channel prospect nurture sequences for ecosystem expansion • Coordinate product launches and token integration announcements • Track network growth and engagement metrics • Create and deliver multi-step email campaigns • Content & Thought Leadership (25%) • Develop technical marketing content for financial services audiences • Create educational materials on blockchain concepts for finance professionals • Write thought leadership articles to position Obsidian Systems in enterprise DeFi • Produce case studies, white papers, and compliance-driven marketing collateral • Support conference speaking engagements and industry panel participation • Build relationships with trade publications, analysts, and financial media • Partner with leadership on narrative positioning across X (Twitter) and industry media • Operations & Digital Presence (15%) • Maintain CRM (HubSpot) data and prospect databases • Manage website content and updates • Set up marketing automation and tracking systems • Generate campaign and network analytics reports • Collaborate with leadership on commentary across digital and industry platforms
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