• Substantial experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale
• Expert experience in CRM tools such as Iterable, Wunderkind, Amplitude, Tableau etc.
• Strong understanding of customer segmentation, behaviour, and consumer insights
• Notable experience in consumer-facing product marketing and subscription-based products
• Background in content planning, briefing, and strategy
• Ability to see from the consumer’s perspective and serve as their advocate
• Passionate about understanding consumer behaviour with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships
• Demonstrated critical thinking skills with an ability to make decisions for the business
• Team player; ability to work proactively with all business divisions and drive results
• Previous experience building a CRM program
• Experience managing projects through Workfront, Trello, or similar platforms
• Solid understanding of GDPR and its effects on CRM
• Effective cross-functional communication and organisational navigation