wayve - Product Marketing Manager
Responsibilities
• You’ll own product positioning, messaging and value propositions for Wayve’s Embodied AI products, translating complex AI and autonomous-driving technology into clear, differentiated and commercially relevant narratives. • You’ll develop integrated marketing campaigns, content and sales enablement that build awareness and trust in Wayve’s technology and support pipeline growth. You’ll also monitor the competitive landscape and work closely with technical and commercial teams to ensure our positioning reflects both the capabilities of our products and the needs of the automotive market. • This is a role for a strategic thinker and strong communicator who can connect technical innovation with customer needs and help elevate Wayve’s market presence as the automotive industry moves toward increasingly advanced driving automation. • 🧩 What you’ll be working on: • Developing and implementing a global product marketing strategy that positions Wayve as a leading developer of Automotive AI and our Embodied AI software as a key enabler for OEMs transitioning to advanced assisted and automated driving. • Crafting differentiated product narratives that demonstrate how Wayve’s technology enables L2+, L3 and L4 automation through Embodied AI. • Defining clear value propositions across Wayve’s product portfolio, highlighting unique selling points that drive adoption and engagement across the automotive sector. • Monitoring and analysing market trends and competitive product offerings, particularly across ADAS and Automated Driving technologies, to inform positioning and marketing strategy. • Creating and executing integrated marketing campaigns that communicate Wayve’s product vision and technological leadership to automakers and establish a competitive position in the market. • Developing content and promotional materials that build trust in AI-driven driving automation and generate consumer interest. • Managing and tracking product-related marketing activities across website content, digital campaigns, product blogs, thought leadership, partner co-marketing and industry events. • Developing marketing strategies that increase brand visibility and product awareness, generate leads and support market expansion. • Collaborating with Automotive and Technical Business Development teams to create sales enablement materials, including presentations, competitive analyses, demos and targeted campaigns that support customer engagements. • Working closely with Engineering, Product Management and Business Development to translate complex technical details about Wayve’s Embodied AI products into compelling, customer-friendly messaging. • Developing internal training and product-knowledge resources so teams across Wayve understand our products’ value propositions and how they address critical industry challenges. • 🙌 You should apply if: • You have proven expertise in strategic positioning, value proposition development and product marketing within the automotive industry. • You have strong knowledge of the full B2B marketing mix and understand its role in driving pipeline growth within complex, technical sales cycles. • You bring exceptional collaboration, communication and project-management skills, with a keen eye for detail. • You can effectively prioritize and manage multiple workstreams while working cross-functionally with technical engineering teams and senior leadership. • You’re resilient and optimistic when faced with challenges, viewing setbacks as opportunities for growth while maintaining focus on long-term objectives. • You have outstanding writing, editing and content-development skills and can translate complex technical concepts into clear, compelling, customer-focused messaging. • Direct experience in the autonomous vehicle industry or with automotive software and AI applications is a plus. • A technical background is an asset. • 🌱 Not ticking every box? That’s totally okay! If you’re passionate about autonomy and keen to learn, we encourage you to apply even if you don’t meet every requirement.
Benefits
• 💰 Salaries benchmarked against the market annually • 📈 Meaningful equity, sharing in the ownership and long term success of Wayve • ✈️ Relocation support and visa sponsorship where applicable • ✅ Hybrid working, core hours and the chance to work hands on in vehicle workshops and labs • 📚 Learning and development budgets with support for training, conferences and growth • 🩺 Comprehensive benefits including health insurance, dental, enhanced maternity and paternity leave, retirement or pension where applicable, access to therapists, wellbeing partnerships, team socials and more • Wayve is not a mature, fully-structured place with the playbook already written. Much of how we work is still being written, and if you join, you’ll help write it. That suits people who want real ownership more than people who need a settled structure from day one. • If that sounds like the kind of problem you want to spend your time on, we’d really like to hear from you. • At Wayve we're committed to creating a diverse, fair and respectful culture that is inclusive of everyone based on their unique skills and perspectives, and regardless of sex, race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, veteran status, pregnancy or related condition (including breastfeeding) or any other basis as protected by applicable law. • For more information visit Careers at Wayve. https://wayve.ai/careers/ To learn more about what drives us, visit Values at Wayve https://wayve.ai/careers/
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