SharkNinja - VP, Global Social Strategy & Analytics
Requirements
• 12+ years in social media, social strategy, social analytics, measurement, platform intelligence, or data strategy, with senior leadership experience building or scaling a global function, operating model, team, or KPI framework. • Platform-side experience welcomed, particularly in data, product, partnerships, or measurement roles at TikTok, Meta, Pinterest, YouTube, or similar platforms. • Strong data fluency, including the ability to query platform and BI data directly, understand data models, and work effectively with Enterprise Data, IT, or analytics engineering partners. Advanced SQL or similar technical experience preferred, but not required if the candidate has strong data product ownership experience. • Experience creating or governing metric definitions, data dictionaries, taxonomy, or reporting standards across teams or regions. Comfortable specifying requirements to a central data or engineering team rather than building a parallel technical stack. • Working fluency with AI and automation tools for reporting, anomaly detection, trend identification, and predictive analytics, with a clear understanding of accuracy standards, human review, and escalation paths when outputs are incomplete or incorrect. • Strong executive communication skills, with the ability to translate complex platform and performance signals into clear, decisive recommendations. • CPG, DTC, retail, consumer electronics, platform, or agency-side experience preferred. • Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Responsibilities
• Own the Global Social measurement framework, including KPI definitions, reporting cadence, platform benchmarks, and a certified metric layer for dashboards, executive reporting, and AI-assisted insight generation across TikTok, Instagram, YouTube, Facebook, X, and Pinterest. • Define the social data requirements and taxonomy across campaigns, creators, assets, markets, accounts, audiences, and posts so performance can be consistently understood, compared, and acted on across regions. • Shape the social analytics tool and data ecosystem in partnership with Analytics, Enterprise Data, and IT, ensuring the function has the right listening, reporting, dashboarding, taxonomy, data quality, and governance standards to support fast, confident decision-making. • Champion AI adoption within the social measurement function, using agents and automation to reduce manual reporting, flag anomalies, identify emerging trends, and surface actionable insights faster, while maintaining clear ownership, accuracy standards, and human review for executive-facing output. • Lead measurement design beyond standard reporting, including creative testing, paid amplification learnings, brand lift inputs, and approaches to better understand incrementality where data allows. • Serve as the definitive social platform expert, staying ahead of algorithm shifts, new formats, platform-native analytics tools, creator behavior, and content mechanics, and translating those signals into actionable guidance for content, creative, creator, paid, and regional teams. • Partner with Marketing Analytics to connect platform-level social data to business KPIs, including revenue, POS, share, NPD performance, brand lift, and commercial impact, while ensuring the methodology is clear and consistent. • Translate performance data into a clear point of view for executive audiences, supporting Social Signal Engine workstream reporting across viral velocity, full-funnel activation, creative performance, and influencer impact. • Build, lead, and develop a high-performing social intelligence and analytics team responsible for reporting, insight generation, ad hoc analysis, listening, tool administration, and continuous improvement of the measurement operating model.
Benefits
• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. • $235,300—$300,000 USD • Our Culture • At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. • Our Outrageously Extraordinary mindset • We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. • We empower your personal and professional growth • When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. • we’ll disrupt entire markets. • At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. • Learn more about us: Life At SharkNinja Outrageously Extraordinary • Outrageously Extraordinary • SharkNinja Candidate Privacy Notice • For candidates based in all regions, please refer to this Candidate Privacy Notice. • all regions • For candidates based in China, please refer to this Candidate Privacy Notice. • China • For candidates based in Vietnam, please refer to this Candidate Privacy Notice. • Vietnam • We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT