Binance - Social Media Specialist

• Support the day-to-day management of Binance’s social media accounts, with a key focus on X, including content planning, creation, scheduling, publishing, and community engagement in line with the established content strategy. • Strong knowledge of X and its content formats, audience behaviors, community dynamics, and platform best practices, with experience creating engaging, timely, and culturally relevant content. • Use AI tools as a core part of your content workflow to create platform-ready visuals, GIFs, memes and short-form videos that meet brand standards and drive engagement. • Research, develop, and execute engaging social content, adapting ideas and formats to platform-specific audiences and brand priorities. • Monitor emerging social media trends, relevant conversations, industry developments, and cultural moments, identifying opportunities to create timely, engaging, and brand-relevant content. • Support weekly and monthly social media performance reporting using existing analytics and reporting tools, tracking key metrics and identifying opportunities to improve engagement and channel performance. • Analyze published content performance and contribute recommendations on formats, messaging, timing, and creative approaches. • Monitor social conversations, audience engagement, and community sentiment, flagging emerging issues and potential reputational risks to senior team members. • Assist in coordinating content assets, approvals, publishing timelines, and deliverables with external agencies and partners. • Follow established social media processes, playbooks, and reporting frameworks, while identifying opportunities to improve workflows and content performance. • Stay up to date on emerging AI tools and content creation techniques, experimenting with new workflows to improve creative quality, production efficiency, and social media engagement.