preply - Digital PR Growth Manager (European Markets)

Barcelona+ Equity1w ago

In Office Senior EMEA Artificial Intelligence Growth Manager Growth Marketing Manager Performance Management Market Research SEO

Requirements

• 5+ years in Digital PR, earned media, or online reputation with a track record of building brand authority that translates to measurable search or visibility impact. • Experience owning or contributing to multi-market strategies and comfortable adapting an established playbook or building strategy from scratch in markets with limited prior structure. • Solid understanding of how earned coverage, link acquisition, and reputation signals feed into Google Search rankings and LLM recommendability. • Proven ability to manage agency relationships and budgets with rigour and knows how to define scope, set expectations, track delivery, and course-correct. • Collaborative by default - able to align cross-functional teams across SEO, Content, Brand, and Product around joined-up campaigns that move the needle on authority. • Critical thinker who operates well in markets in constant flux and distinguishes signal from noise, adapts quickly, and keeps execution disciplined under ambiguity. • Experience working in or researching ES and FR markets is a strong advantage; Spanish language is a requirement.

Responsibilities

• Drive measurable improvements in Preply's visibility in Google Search and LLM-driven discovery across ES and FR - this is an impact-based role where success is defined by outcomes, not activity. • Own end-to-end Digital PR & Reputation playbook and operations across Spain and France, adapting the global playbook to local market dynamics, competitive landscapes, and audience behaviours, with strategic support from your manager for Language and Non-language subjects. • Design and run data-driven DPR campaigns and link magnet initiatives that build domain authority and improve Preply's visibility in Google Search and LLM-driven discovery. • Manage online reputation across key platforms in European markets, monitoring community signals and coordinating responses that build brand trust consistently over time. • Lead agency relationships and manage market-level budgets with a performance mindset: setting clear KPIs, holding partners accountable, and optimising spend toward authority and visibility outcomes. • Collaborate cross-functionally with Content, SEO, Brand, and Product teams to adapt global assets into locally resonant campaigns, grounded in a working understanding of local ICPs. • Track market shifts and algorithm changes, LLM behaviour, competitor moves, and recalibrate tactics with informed urgency to protect and extend Preply's authority position. • Contribute to playbook development by documenting learnings, sharing what works by market, and raising the standard for how Preply executes Digital PR in European territories.

Benefits

• An open, collaborative, dynamic and diverse culture; • A generous monthly allowance for lessons on http://preply.comPreply.com http://Preply.com, Learning & Development budget and time off for your self-development; • A competitive financial package with equity, leave allowance and health insurance; • Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub • Access to free mental health support platforms; • Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;