oscilar - Regional Growth Marketing Manager (LATAM & EMEA)

• Language: Fluent in English. Spanish or Portuguese strongly preferred. Additional languages are a plus. • WHAT YOU’LL OWN • You will plan and execute the full regional growth marketing playbook across LATAM and EMEA, including: • OUTBOUND CAMPAIGNS • Build and run multi-touch outbound sequences targeting regional prospects using Clay, Outreach, HeyReach, Nooks, and Cargo • Localize messaging and campaign assets for regional audiences — tone, language, compliance nuances • Design segmented plays by market, persona, and account tier • Partner with BDRs on regional outbound strategy and follow-up workflows • PAID ACQUISITION • Launch and manage paid campaigns on Google Ads, Meta Ads, and relevant regional platforms • Own regional ad creative, landing pages (Framer or equivalent), targeting, and budget allocation • Run continuous A/B tests on copy, creative, and audiences — optimize for pipeline, not vanity metrics • Identify and test region-specific channels (LinkedIn, local publications, industry directories) • REGIONAL EVENTS & WEBINARS • Plan and execute regional webinars targeting local personas and use cases • Identify and manage participation in regional conferences, trade shows, and industry meetups • Organize executive roundtables, dinners, and field events in key markets • Own the full event lifecycle: sourcing, promotion, on-site execution, and post-event follow-up sequences • REGIONAL MARKET DEVELOPMENT • Research and prioritize target markets and accounts within LATAM and EMEA • Build regional account lists from scratch using intent data, market research, and local knowledge • Adapt Oscilar’s positioning and value props for regional buyers — different pain points, regulatory environments, competitive landscapes • Identify and pursue co-marketing opportunities with regional partners, integrators, and industry groups • 0-TO-1 GROWTH MARKETER • 5–7+ years in B2B growth or demand generation marketing • Proven experience launching marketing programs in new regions or markets where no playbook existed • Hands-on across outbound, paid, and events — you don’t just plan campaigns, you build and ship them • Track record of generating pipeline in international markets • MULTI-CHANNEL OPERATOR • Fluent in the modern growth stack: Clay, Outreach, HeyReach, Nooks, Cargo, Google Ads, Meta Ads, Framer (or equivalents) • Can build a landing page, set up an outbound sequence, launch a paid campaign, and organize a webinar — all in the same week • Comfortable managing multiple markets and campaigns in parallel • MULTILINGUAL & CULTURALLY FLUENT • Fluent in English. Spanish or Portuguese strongly preferred • Deep familiarity with business culture and buying behavior in LATAM and/or EMEA markets • Can localize messaging beyond translation — you understand what resonates locally • COMFORT WITH AMBIGUITY • You thrive in environments where the playbook doesn’t exist yet • Can build account lists, campaign plans, and market entry strategies from incomplete data • Resourceful: you figure it out rather than wait for someone else to figure it out for you • Marketing to financial institutions or regulated industries in LATAM or EMEA • Experience at a company in the $5M–$50M ARR scaling phase • Run regional webinar programs or field events in multiple countries • Built outbound campaigns in non-English-speaking markets • Familiarity with regional data privacy regulations (GDPR, LGPD, etc.)