Lendable - Direct Marketing Growth Manager
Requirements
• Essential: • 7+ years across direct mail, CRM, lifecycle or performance marketing, with at least 2–3 years owning a channel or function end-to-end • Hands-on with data: you personally build response/propensity models and write the SQL/Python to source, clean and join the data behind them • Track record scaling a measurable acquisition or retention channel with real commercial impact (CAC, ROI, incremental LTV) • Fluent in the economics: you size, forecast and defend a channel on unit economics and LTV, not volume • Comfortable running the operational side: creative briefs, print/mail production, logistics and vendor management • Strong grasp of targeting and measurement: segmentation, holdouts, incrementality testing, attribution • A commercial communicator who can earn the trust of finance, data, product and engineering • Demonstrable use of AI in your workflow (analysis, creative, modelling, automation) • Desirable: • Experience in financial services, regulated or other consumer categories where offers and eligibility matter • Experience standing up a data pipeline or enrichment stack (first-party + third-party / bureau data) • Experience building a channel or function from scratch • Familiarity with credit/lending offers, pre-approval and risk-based targeting • Background hiring and developing an analytics or marketing team • You’re a good fit if you’re: • Operator and analyst in one: you can run the sends and build the model that decides them • Operator and analyst in one: • Commercially driven: you measure success in incremental LTV and payback, not pieces mailed • Commercially driven: • A first-principles thinker: you argue from data and clean experiments, not received wisdom • A first-principles thinker: • Hands-on early, scaling later: you’re comfortable being the team, and the pipeline, for a while • Hands-on early, scaling later: • Disciplined about growth: you scale fast, but never faster than the LTV data supports
Responsibilities
• Channel Strategy & Scaling: • Own the direct mail strategy end-to-end and set ambitious, LTV-anchored targets for volume, response and payback • Scale the channel rapidly but sustainably, expanding sends only as far as the economics justify • Own the P&L view of the channel: forecasting, budget and CAC/LTV discipline • Response Model & Data Pipeline: • Build the response/propensity model that decides who we mail, with what offer, and when • Source and stand up the data pipeline: first-party and third-party/enrichment data that feeds targeting • Own segmentation, holdouts and incrementality testing so every send is measured and improving • Creative, Offers & Execution: • Brief and iterate on creative, copy and offer design to lift response and conversion • Run sends, print production and logistics end-to-end, managing vendors and turnaround • Optimise the offer strategy against eligibility, risk and lifetime value • Reporting, Team & Cross-functional: • Build the reporting that ties sends to funnel, revenue and LTV and report on channel performance • Partner with data, product, risk, finance and the creative team to unlock targeting and offers • Hire and develop the team as the channel scales, and use AI to let a small team punch above its weight • Life at Lendable • Winning team: the opportunity to scale up one of the world’s most successful fintech companies • Winning team: • Flexible working: flexible approach tailored to each role. Hybrid roles require three days in-office weekly; fully remote roles include regular opportunities for in-person connection through socials and off-sites • Flexible working: • Health coverage: support for your physical and mental wellbeing, including private health cover • Health coverage: • Retirement & savings: long-term financial wellbeing through retirement savings plans • Retirement & savings: • Employee referral programme: earn a competitive bonus when you refer successful new team members • Employee referral programme: • Office meals & snacks: enjoy a fully stocked kitchen, plus complimentary lunches prepared by in-house chefs on in-office days at select locations • Office meals & snacks: • Sustainable commuting: cycle-to-work and electric vehicle salary sacrifice schemes available in select locations • Sustainable commuting: • Please note: The availability and details of specific benefits vary by location and role. For more information, please speak to your Talent Partner. • Please note: • Check out our blog!
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