lendable - Senior Growth Manager

London, United Kingdom, Hybrid3w ago

In Office Senior EMEA Fintech E-commerce Growth Manager Campaign Management D2C Budget Management SQL Digital Marketing

Requirements

• 2–4 years in performance marketing with a strong creative tilt, preferably D2C, challenger brands and/or fintech • Deep hands-on Meta, Google Ads and TikTok campaign management experience, managing multi-million annual budgets • A strong understanding of effective hooks, messaging and creative formats for social media • Familiarity with attribution modelling and incrementality testing concepts • A strong analytical mindset; SQL proficiency preferred • Comfortable creating and working with AI tools to enhance productivity and analysis • Comfortable operating with ambiguity and building in new audiences and markets without an established playbook • Experience launching or scaling acquisition in the US and/or Mexican markets • Spanish language skills valued but not essential • Experience standing up a digital channel or market from scratch • Experience in financial services or other regulated consumer categories • YOU'RE A GOOD FIT IF YOU'RE: • An owner: you see digital marketing opportunities and execute them without detailed instructions • Creative and analytical: you balance intuition with data-driven decision making • Detail-oriented: you catch performance patterns others miss and build robust testing processes • Energised by greenfield: you'd rather build the engine in a new market than take the reigns from someone else • Growth-minded: you're here to learn, improve and take on bigger challenges

Responsibilities

• Channel Strategy & Scaling: • Own the D2C acquisition strategy for the US and Mexico across paid social and search, driving volume and efficiency against ambitious incremental CAC targets • Lead the launch and scale of new high-potential channels while ensuring Meta, Google and TikTok maintain a best-in-class foundation from day one • Establish what works in two distinct markets and build the repeatable playbook to scale it • Creative Engine: • Drive the performant creative engine: translate customer insights and winning patterns to inform clear, data-informed briefs for our external creator network, ensuring high-performing video content is produced at speed • Systematically analyse creative output to build and refine our hook and concept library, providing actionable feedback to the in-house creators • Adapt messaging and creative to the cultural and linguistic nuances of the US and Mexican audiences • Optimisation & Measurement: • Execute daily and weekly optimisations across paid channels, leveraging internal attribution models to inform bidding and budget allocation decisions • Maintain and audit the conversion tracking setup to ensure accurate, high-quality signal engineering for ad platform algorithms • Actively triangulate results from multiple attribution sources (e.g. MMM, internal models, incrementality tests) to drive as much impact as possible • LIFE AT LENDABLE

Benefits

• What is your notice period? • Yes but I may require flexibility • Yes - Lendable loan • Yes - Zable credit card • Yes - Autolend loan • Recruiting Privacy Policy • Lendable may use Artificial Intelligence with this application. Learn more.