Airwallex - Manager, Growth Lifecycle
Requirements
• We’re looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. • 5+ years of experience leading growth initiatives across the customer lifecycle. • Experience in a product-led growth (PLG) environment, with a strong customer-first and customer-centric mindset. • Strong analytical skills with the ability to interpret campaign, product and behavioural data, identify trends, prioritize campaign ideas and develop data-backed recommendations. • Experience working with high volumes of data and communicating clearly through data and analytics. • Hands-on experience designing and executing lifecycle or CRM programmes that drive customer conversion, activation, retention and product adoption. • Experience running A/B tests and applying structured experimentation to improve performance. • Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously. • Clear and structured communication skills, with the ability to work effectively with cross-functional partners, especially across Sales, Marketing and Data Science. • A proactive and results-oriented approach, with a track record of getting things done and delivering impact in fast-paced environments. • Bachelor’s degree. • Experience in B2B, SaaS, fintech or product-led growth; high-scale B2C experience will also be considered. • Experience with AI-enabled tools, agents, workflow automation or connecting multiple tools to improve execution. • Experience with SQL or close collaboration with data teams. • Hands-on experience in lifecycle or CRM marketing. • Experience working across global markets and turning regional initiatives into scalable global programmes. • You'll thrive here if • You own the outcome and you don't wait for permission to fix what's broken. • You're comfortable with ambiguity. Give you a problem, not a prescription, and you'll run with it. • You default to action. You'd rather course-correct in motion than wait for perfect clarity. • You connect dots across functions and hold the big picture without losing grip on the details. • You enjoy working closely with people across multiple countries and time zones as part of one connected, global team, including flexing your hours occasionally to make that connection work. • Applicant Safety Policy: Fraud and Third-Party Recruiters • To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. • Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. • Equal opportunity • Equal opportunity
Responsibilities
• Most strategy roles hand you a slide deck. This one hands you the keys. • You'll get the kind of access most people wait a decade for: a direct line to the growth engine, work that spans every function, and the freedom to own ambiguous, high-stakes problems end to end. • And you won't do it the old way. We arm our people with AI to move faster than teams ten times our size, modeling, researching, and shipping at a pace that creates an unfair advantage. • If you want to do the best work of your career on problems that actually matter, build with us. • How you'll make impact • Own the lifecycle growth strategy for Airwallex’s self-serve small-business customers, helping them move from onboarding and KYC through activation, first transaction and deeper product adoption. You’ll turn customer, product and behavioural data into practical growth opportunities, then design and run evergreen campaigns, experiments, automations and AI-enabled workflows that improve conversion, go-live activation and expansion across products without dedicated sales coverage. • Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement and build scalable lifecycle journeys for self-serve customers in EMEA and products without dedicated sales coverage. • Lead Lifecycle Strategy: • Own Digital Channels for Self-Serve: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions. • Own Digital Channels for Self-Serve: • Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Design and optimise evergreen campaigns, experiments and automations that improve conversion, go-live activation and expansion. Partner with Product, Sales, Marketing, Data and regional teams to turn customer, product and behavioural data into measurable growth opportunities • Drive End-to-End Campaign Execution: • Regional Funnel Accountability: Take full ownership of E2E growth metrics within your region. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint. • Regional Funnel Accountability • Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within your region, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks. • Drive Regional Experimentation • User-Centric Communication: Champion a "customer-first" messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle. • User-Centric Communication:
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