Accelerate People - Marketing and Growth Director

• A track record of building or materially reshaping a marketing function, rather than only running an established team and agency roster. • Evidence of sharpening positioning and turning insight into campaigns, content and commercial outcomes. • Experience creating demand for considered purchases with multiple senior stakeholders and long buying cycles. • A personal ability to build trusted relationships with senior decision-makers across providers, employers, colleges and sector bodies. • Strong command of thought leadership, content, events, PR, digital, lead generation and account-based marketing, with the judgement to prioritise. • Evidence of connecting marketing to qualified demand, pipeline influence and customer growth, working alongside a commercial or sales function. • Experience working credibly with executive teams, product, commercial, operations and technical specialists. • Personal qualities • Personal qualities • Vibrant and credible: brings energy and presence without relying on style over substance. • Commercial: understands how marketing creates value and makes disciplined investment choices. • Builder: enjoys creating capability, systems and momentum where little currently exists. • Externally confident: comfortable hosting roundtables, speaking at events, engaging media and building senior relationships. • Curious and insightful: asks strong questions, learns the sector quickly and turns complexity into clear market stories. • Collaborative: engages every function and creates shared responsibility for bringing the business to market. • Accountable: sets outcomes, uses evidence and is open about what is and is not working. • Helpful, but not essential • Experience in apprenticeships, education, assessment, awarding, SaaS, professional services or another regulated B2B environment would be valuable. Deep sector experience is less important than the ability to learn quickly, earn credibility and demonstrate relevant impact. • How performance will be judged • Clarity and strength of market position and propositions. • Engagement of priority organisations and relevant decision-makers. • Volume and quality of qualified demand and captured, well-managed leads. • Campaign-sourced and campaign-influenced pipeline, and buyer progression through the funnel. • Quality, consistency and reach of executive voice, customer advocacy and commercially useful content. • Return from events, campaigns, partners and suppliers. • Strength of the marketing operating model, team capability and cross-functional confidence. • Pipeline conversion and revenue growth, owned jointly with commercial leadership, who lead negotiation and closing. • A broader, more balanced and more sustainable customer portfolio over time. • Growth within existing accounts through additional standards, volumes, adoption and advocacy. • By submitting your CV you understand that we have a legitimate interest to use your personal data for the purposes of assessing your eligibility for this role.  This means that we may use your personal data to contact you to discuss your CV or arrange an interview, or transfer your CV to the hiring manager(s) of the role you have applied for.  You can ask us at any time to remove your CV from our database by emailing [email protected] – but please note that this means we will no longer consider you for the role you have applied for. You can review our privacy policy here.