ElasticElastic logo - Head of Growth Marketing, Self-Service
Requirements
• 10+ years of growth marketing experience at B2B enterprise SaaS companies, with 3+ years building and leading teams • Direct experience in a product-led growth (PLG) motion alongside an enterprise sales motion (e.g., Datadog, MongoDB, Atlassian, Confluent) • Proven track record of hitting acquisition targets and managing meaningful paid budgets against CAC and payback goals • Experience building teams from the ground up and managing external agencies to performance • Strong analytical skills: fluent in funnel metrics, comfortable working with dashboards and data teams; SQL or product analytics experience (Amplitude or similar) is a plus • Strong creative instincts across messaging, landing pages, and campaign concepts • Comfort marketing to developer and technical practitioner audiences • Bias for action and comfort with ambiguity — energized by building programs and systems that don't exist yet • Excellent written and verbal communication skills, from executive presentations to channel-level detail • Additional Information - We Take Care of Our People: • As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. • We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do. • Competitive pay based on the work you do here and not your previous salary • Health coverage for you and your family in many locations • Ability to craft your calendar with flexible locations and schedules for many roles • Generous number of vacation days each year • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service • Up to 40 hours each year to use toward volunteer projects you love • Embracing parenthood with a minimum of 16 weeks of parental leave
Responsibilities
• Team Leadership • Set the annual and quarterly growth plan and report performance against trial-start and conversion targets • Build, scale, and lead a distributed team of growth marketers • Coach and develop the team, and set a high bar for craft, rigor, and experimentation velocity • Paid Acquisition • Own paid search, paid social, display/retargeting, and emerging paid channels, managing spend against CAC and payback targets • Manage external agencies against clear performance targets and hold them accountable for results • Continuously test creative, audiences, landing pages, and bidding strategies to improve conversion and efficiency • Lifecycle Marketing • Own email, nurture, and in-product messaging programs that improve activation and trial-to-paid conversion • Build segmented, behavior-triggered journeys tied to product signals and lifecycle stage • Partner with Product so lifecycle programs and in-product experiences work as one funnel • Cross-Functional Collaboration • Partner with Self-Service Product Managers on activation, onboarding, and conversion experiences • Work with the Marketing organization on brand, content, and campaign alignment • Collaborate with Web and Documentation teams on the pages and content that support the acquisition journey • What You'll Drive • High-intent trial starts: grow the volume of trials that activate and convert, across paid, organic, and lifecycle channels • Acquisition efficiency: improve CAC, payback, and conversion across the channel portfolio • Trial-to-paid conversion: improve the rate at which trial users become paying customers • Team performance: build a high-performing distributed team and agency roster with repeatable playbooks
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT