light-inc - Growth Marketing Manager

• Building a referral programme that turns happy customers, partners and finance leaders into a steady source of pipeline. • Running G2 and Capterra campaigns that put Light in front of buyers at the moment they compare options, and turning our reviews into proof across every channel. • Launching and scaling Meta Ads for B2B, testing creative and audiences until you find what drives qualified pipeline. • Finding the creators and influencers finance teams follow, writing briefs that land and scaling their content into campaigns that drive pipeline. • Growing our presence across search and AI answer engines, so that when a finance leader asks Google or ChatGPT about ERP alternatives, Light shows up. • Setting up measurement for each new channel with RevOps, so we know what every dollar returns. • Sharing what you learn with the team, doubling down on what works and cutting what doesn't. • WHAT WE THINK* YOU'LL NEED • Enough years in growth to know how to take a channel from zero to pipeline at a fast-growing B2B SaaS company. • Hands-on experience across referrals, review sites, Meta Ads, influencer marketing or SEO and GEO. We don't expect you to master all five, so show us where you go deep. • A test-and-learn mindset, with the discipline to measure every experiment against pipeline and revenue. • Comfort with numbers and tools, from ad platforms to HubSpot to spreadsheets. • An eye for creative and a feel for what makes finance people stop scrolling. • Deep curiosity about how AI is reshaping marketing, finance and the companies we serve. • A can-do, empathetic and collaborative spirit. No brilliant assholes here, please. • If the core of the role sounds compelling but you don't tick every box, we'd still love for you to reach out and convince us you're the right person. • A five-day, in-office culture with a high-density team in Copenhagen. • A competitive salary and potential stock options. • 25 days of annual leave plus public holidays in the country where you're based. • Regular socials and two company offsites a year. • The chance to build new growth channels from the ground up at a company defining a new category.