planday-from-xero - Performance Marketing Manager
Requirements
• Experience: 7+ years experience in performance marketing, ideally within B2B SaaS • Strategic mindset: Strong ability to translate business goals into scalable performance strategies • Performance expertise: Proven track record of driving pipeline and revenue growth through paid channels • Full-funnel understanding: Experience connecting brand, demand generation, and conversion (TOFU → MOFU → BOFU) • Multi-market experience: Experience adapting strategies across different geographies and market maturities • Collaboration: Skilled at influencing and aligning cross-functional teams (Sales, Brand, Partnerships, RevOps) • Data-driven: Confident in using data and insights to optimise performance and communicate impact • Agency management: Experience managing and scaling external agency relationships • Communication: Excellent written and verbal communication skills; comfortable presenting to senior stakeholders • Tools: Familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), analytics and attribution tools • Mindset: Self-starter with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment
Responsibilities
• PERFORMANCE STRATEGY & PLANNING • Define and execute a holistic performance marketing strategy aligned to business, regional and vertical priorities • Translate pipeline and revenue targets into channel strategies, budget allocation, and investment plans • Ensure a full-funnel approach across all geographies, connecting: • Brand awareness and demand creation (TOFU) • Consideration and engagement (MOFU) • Conversion and revenue generation (BOFU) • Identify and prioritise new growth opportunities across channels, audiences, and markets • CHANNEL PERFORMANCE & OPTIMISATION • Own performance across all paid acquisition channels (e.g. search, social, display, affiliates) • Drive continuous testing and experimentation across targeting, creative, landing pages, and funnel • Optimise for end-to-end performance (traffic → lead → opportunity → revenue), not just lead volume • Ensure budget is allocated effectively based on performance, incrementality, and scalability • Adapt channel strategies to reflect local market context, verticals, and customer behaviour • DEMAND, CONVERSION & INSIGHTS • Own performance reporting and insights across: • Pipeline and revenue contribution • Conversion rates across funnel stages • Cost efficiency (CPL, CAC, LTV:CAC) • Provide clear, actionable insights to: • Regional marketing teams (what’s driving local demand) • Brand team (what messaging and creative is converting) • Sales and leadership (pipeline quality and opportunities) • Surface early signals on opportunities and risks across markets • Ensure clear visibility of how TOFU activity translates into MOFU/BOFU outcomes across geographies • AGENCY & STAKEHOLDER MANAGEMENT • Own and lead the relationship with our global performance marketing agency, ensuring: • High-quality execution and optimisation • Strategic input and proactive recommendations • Clear accountability against KPIs • Ensure agency output reflects local market needs, not just global scale • Act as the key liaison between brand, regional teams, partnerships, RevOps and external partners • Align stakeholders on performance, priorities, and growth opportunities • TECHNOLOGY & TRACKING • Ensure all paid channels are accurately tracked, measured, and integrated across systems (e.g. Salesforce, marketing automation) • Partner with RevOps and Data teams to improve attribution, tracking, and reporting infrastructure • Ensure full-funnel visibility across geographies, connecting campaign performance to revenue outcomes • Set clear priorities, goals, and development plans • Foster a culture of ownership, experimentation, and continuous improvement
Benefits
• Benefits like pension, health insurance, inclusive support for new parents and generous vacation • On top of your annual base salary, you are offered to be part of an Employee Share Plan • Growth and progression opportunities – we want you to grow with us • Flexible remote work • Strong social culture with lots of team and company activities • Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe • Healthy work-life balance and autonomous approach to work. We trust in you and your abilities • Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work. • At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT