Duetto Research - Digital Marketing Manager

• 5+ years in digital marketing, growth marketing, or marketing operations — with demonstrable experience designing campaign strategies that have driven measurable pipeline and expansion revenue, not just executing plans built by others • Demonstrable experience designing and owning digital ABM campaign strategies — defining targeting, engagement models, and measurement frameworks for named accounts or account segments • Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication — you know how to read performance data and decide where to invest, scale, or cut • Experience designing marketing campaigns across both acquisition and customer expansion — you understand the bow-tie and know how to architect campaigns that drive growth on both sides of it • Experience with marketing technology platforms such as HubSpot, Salesforce, Google Analytics, and programmatic/ABM tools — you understand the strategic possibilities and limitations of the stack, not just how to operate it • Background in B2B SaaS preferred — but strong strategic thinking and commercial instinct matter more than sector match • Strong campaign strategist — you design campaign architectures, define audience and channel strategies, and make the decisions that shape what gets built and launched • Data-informed decision maker — you don’t just report on performance, you interpret it, draw conclusions, and make strategic recommendations that change what the team does next • Commercially minded — you understand that every campaign decision is a trade-off and you make those trade-offs with pipeline and revenue outcomes in mind • Clear communicator — able to present strategic recommendations, brief creative teams with precision, and articulate the rationale behind campaign decisions to senior stakeholders • Curious and proactive — you stay ahead of what’s changing in digital marketing and bring strategic recommendations to the team without being asked • How you operate • How you operate • You think about campaigns in terms of pipeline contribution and expansion revenue, not just clicks and impressions • You’re a strategist who ships — you design campaigns with commercial intent and then make sure they get executed at the standard you set • You’re comfortable with complexity — balancing multiple campaign strategies across multiple channels, regions, and commercial objectives at the same time • You understand the bow-tie — you see acquisition and expansion as two halves of the same commercial motion and design campaign strategies accordingly • You embrace AI as part of how you work — using it to think faster and make better strategic decisions, not as a replacement for judgment • What success looks like in year one • Campaign strategies in place across acquisition and expansion that are clearly driving measurable pipeline contribution and revenue • ABM campaign strategies running against named accounts with defined engagement models and account-level progression metrics — not just awareness impressions • Nurture and expansion strategies optimized with measurable improvements in conversion rates across both sides of the bow-tie — based on trade-off decisions you made and can evidence • Clean, strategic campaign reporting that gives leadership and regional teams confidence in where digital marketing is delivering and where investment should shift • You are a key strategic contributor the Growth Marketing team relies on — trusted by the Senior Growth Marketing Manager, the wider growth team, and the sales function as someone who designs what we do and owns the outcomes • Duetto is the Revenue and Profit Operating System for the global hospitality industry — a PE-backed SaaS business with customers across hotels, casinos, and hospitality groups worldwide. We’re building a marketing function that matches our ambition: world-class, commercially driven, and genuinely category-defining.