verto - Growth & Marketing Manager
Requirements
• Minimum of 5 years of experience in growth marketing, with a proven track record of driving measurable customer acquisition through data-driven marketing strategies. • Deep, practical understanding of the UAE market, encompassing both traditional and digital B2B marketing landscapes. • Hands-on proficiency with modern marketing automation and product analytics tools such as HubSpot, PostHog, and major social media platforms. • Exceptional analytical skills with the ability to accurately interpret performance data, identify actionable trends, and continuously refine campaign strategies. • Excellent communication and storytelling abilities to craft compelling, high-converting messaging tailored for diverse B2B audiences. • High agility and the organizational capacity to manage multiple high-stakes projects simultaneously in a fast-paced environment while maintaining sharp attention to detail. • A track record of collaborating directly with Sales to understand unit economics, sales cycles, and deal disqualification criteria. • Proven ability to dissect complex B2B products and articulate clear ROI, efficiency, and risk-reduction messaging to finance decision-makers (CFOs, Treasurers, Managing Directors). • A Bachelor’s degree in Marketing, Business Administration, or a closely related field. • A strong background in marketing scalable SaaS platforms, particularly in B2B environments. • Direct experience navigating the fast-paced, high-agility environment of a rapidly expanding start-up or scale-up. • Previous exposure to the FinTech or cross-border payments sector, understanding the nuances of financial product marketing.
Responsibilities
• Drive B2B customer acquisition by developing pipeline strategies that yield high-intent, ICP-aligned prospects — focusing on deal quality, conversion rates, and pipeline velocity over raw lead volume. • Optimise customer acquisition cost (CAC), conversion rates, and overall marketing ROI through data-driven decision-making, continuous testing, and deep channel performance analysis. • Partner closely with the Sales and Product team to design and execute highly effective Account-Based Marketing (ABM) campaigns, continuously refine our ICP, and conduct win/loss analyses. • Collaborate with the central global marketing team to activate paid media campaigns, ensuring local marketing activities are data-driven and commercially focused. • Establish and aggressively scale Verto's local market presence in the UAE through strategic PR, thought leadership, local industry events, and brand partnerships. • Develop compelling, region-specific content tailored to the UAE, including customer success stories, market trend reports, white papers, and sales enablement materials. • Identify and cultivate strategic marketing partnerships with local industry associations, fintech partners, and relevant business organizations to expand Verto's reach. • Work alongside the Retention Lead to launch initiatives that strengthen customer engagement, loyalty, and advocacy throughout the entire customer lifecycle. • Track, analyze, and rigorously report on campaign performance, taking direct responsibility for significantly increasing the number of active UAE customers within your first 6-12 months.
Benefits
• Insurance paid by the company • Health and wellness benefits (with specific added benefits depending on the location of the role) • Yearly salary review based on inflation, personal and business performance • Access to entire Udemy’s library • Budget for professional development courses • Work-From-Anywhere policy for certain durations • Integration programme (opportunity to work from our global offices) • Regular team social events • Pension scheme (depending on the role location) • Flexible work arrangements • Exposure to work with globally distributed teams • Location specific benefits like car lease policy, cycle to work, gym membership, etc. • YOU’LL FIT RIGHT IN IF YOU • Love asking “why?” • Value solving problems over just completing tasks • Understand sync vs. async communication practices • Thrive in ambiguity and change • Actively seek feedback • Prioritise impact over activity • Are fun to work with - we love good humour! • Our Core Values: These values reflect our focus, energy, and shared expectations. • Champion the Mission: We are driven by curiosity and belief to solve global cross-border payment challenges. • Be the Best: We are open, take calculated risks, focus on results, and excel in our work. • Work as One: We transparently share failures and successes. • Go the Extra Mile: We deliver beyond expectations and achieve the impossible. • Customer First: We creatively solve problems and boldly design better experiences for customers. • Run with It: We are determined, embrace challenges, own tasks, act swiftly, and deliver results. • Industry Competitive Compensation & Benefits: We reward employees for their value to the business with competitive compensation and benefits across all locations. This includes performance-based salary reviews, comprehensive health and wellness benefits, generous paid time off, and flexible working arrangements to support your career and life. • DIVERSITY AND INCLUSION AT VERTO • Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.
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