Centralize - Growth Marketing Manager
Requirements
• 4–7+ years of experience in growth marketing, performance marketing, digital marketing, demand generation, or a similar role, ideally in B2B SaaS • Experience building growth programs from the ground up and owning acquisition and conversion outcomes from strategy through execution • Hands-on experience building and executing paid acquisition programs, including developing strategy, setting budgets, building campaigns, testing, and analyzing performance • Experience with SEO and/or AEO, including how search, website structure, content, and messaging work together to drive qualified traffic • Experience improving website and landing page conversion and running structured conversion rate optimization experiments • Experience working with and managing agencies or specialized external partners while maintaining ownership of strategy and outcomes • Strong experimentation instincts and the ability to turn business questions into clear hypotheses and useful tests • Strong analytical skills and comfort using data to evaluate performance, diagnose problems, and make decisions • Experience with marketing analytics, attribution, and measurement • Strong writing skills and the ability to develop clear landing page, ad, email, and campaign copy • High agency, ownership, and resourcefulness, with the ability to figure out what needs to happen and drive work forward without step-by-step direction • Comfortable moving between strategy and hands-on execution • Comfortable operating in a fast-moving startup where priorities can change quickly • Experience building growth at an early-stage B2B SaaS company is a plus • Experience with both product-led and sales-led growth motions is a plus
Responsibilities
• Build and own our growth strategy across paid acquisition, SEO/AEO, website conversion, and other acquisition channels • Develop channel strategies, identifying the right audiences and opportunities and determining what to test, where to invest, and what to scale • Oversee agency partners across paid acquisition and SEO/AEO, setting strategy and priorities, evaluating recommendations, and ensuring execution ladders up to our broader growth goals • Get hands-on in execution where needed, from building campaigns and landing pages to developing copy and digging into performance • Own our website as a growth channel, continuously identifying opportunities to improve how we turn traffic into signups and qualified opportunities • Build and run structured experiments across messaging, landing pages, calls to action, conversion paths, channels, and campaigns • Develop clear hypotheses and measurement plans so we know what we're trying to learn before launching a test • Dig into performance data to understand what's working, what's not, and what we should do differently • Build and improve measurement across acquisition and conversion, including attribution, channel performance, and funnel metrics • Identify and test new channels and growth opportunities as we learn what works • Help establish lifecycle and nurture programs as our growth motion evolves • Turn what works into repeatable, scalable programs and processes as the Marketing team grows
Benefits
• Fully covered medical, dental, and vision insurance • Parental leave • Unlimited PTO plus company holidays • Quarterly offsites • Equipment stipend
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT