Ethos Life - Senior Growth Marketing Manager, Lifecycle
Requirements
• 6+ Years of Experience. Senior-level track record in Lifecycle / Re-Engagement, Growth Product, or CRM at a B2C Tech, FinTech, Insurtech, or Marketplace company. Higher-consideration / higher-AOV product experience strongly preferred. • Multi-Channel Mindset. You think natively across email, SMS, voice / conversational AI, push, in-app, and on-page experiences. You do not believe email is the center of the universe. • Multi-Channel Mindset. • Vibe-Coding / Hands-On Building. You can spin up your own landing pages and lightweight web experiences (e.g., using AI coding tools) to test variants without engineering hand-holding. • Vibe-Coding / Hands-On Building. • Technical CRM Proficiency. Hands-on expertise with enterprise marketing automation tools (e.g., Braze, Iterable, Customer.io, HubSpot, or similar). You build workflows without hand-holding. • Technical CRM Proficiency. • Analytical Mindset & SQL. Fluent in Lift, Statistical Significance, Cohort Retention, and LTV. SQL is required (not bonus) — you write your own queries to pull lists and analyze performance. • Analytical Mindset & SQL. • Copywriting Chops. Subject lines that get opened and body copy that drives action — especially in a higher-consideration financial-product context where trust and clarity matter. • Copywriting Chops. • PM Collaboration. You've worked on a shared goal / OKR with a PM before and have a strong sense of when to lead, when to follow, and how to drive decisions across a cross-functional team. • PM Collaboration. • #LI-Remote #LI-MB1 • #LI-Remote #LI-MB1 • #LI-MB1 • The US national base salary range for this full-time position is $127,000 - $223,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. • Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. • You can find further details of our US benefits at https://www.ethoslife.com/careers/ • Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
Responsibilities
• Own the Lifecycle Strategy and Messaging. Design the narrative, cadence, and channel mix that carries someone from first touch to funded policy, from first policy to second, and from early interest in a new product line to scaled adoption. You set the strategy and you build it. • Own the Lifecycle Strategy and Messaging. • Convert Prospects into Customers. Own the post-lead journey where self-serve and human touch meet. Build the digital nurture that moves people forward on their own, and build the follow-up content, sequences, and talking points that make every agent and voice AI conversation land — the right articles, proof points, or next steps that can go out within minutes of a call ending, and a system that gets smarter over time rather than sending the same packet to everyone. • Convert Prospects into Customers. • Drive Cross-Sell and Upsell. Existing customers are our highest-intent audience and this motion is fully self-serve. Own identifying the right next product for the right customer at the right moment — additional coverage, product upgrades, a second policy for a spouse — and build the triggered messaging, on-page experiences, and offer structures that get them there without a human touch. • Drive Cross-Sell and Upsell. • Scale a Recently Launched Product Line. We have a new product line in market and the mandate is growth. Own its self-serve lifecycle end to end: activation, onboarding, and the messaging that turns early traction into a repeatable, scaling funnel. This is 0→1 becoming 1→10, with the ambiguity and speed that implies. • Scale a Recently Launched Product Line. • Own Retention and LTV. Getting someone to buy is the beginning, not the end. Own the post-purchase journey that keeps policies in force and customers engaged, and be accountable for LTV as a number you move, not a metric you report. • Own Retention and LTV. • Build Trust Signals Across the Funnel. Partner with Marketing and Product on the things that actually move a high-consideration financial decision: credibility and social proof, carrier proof points, reviews, and transparency about what someone is actually buying. • Build Trust Signals Across the Funnel. • Own the Data Behind Conversion and Drop-Off. Be the expert on cohorts and funnel curves across all three areas. Pull your own data to find exactly where trust and momentum break down, not just where a campaign underperforms — then turn that into a concrete hypothesis and test it. • Own the Data Behind Conversion and Drop-Off. • Run Experiments End to End. Test messaging, cadence, offers, and channel mix; report on statistical significance; roll out what wins. • Run Experiments End to End. • Cross-Functional Ownership. Operate on shared OKRs with the product managers across all three areas, and in a real working relationship with Sales leadership on the conversion journey. Decisions get made, ownership is felt, and campaigns don't stall because nobody knows who's driving. • Cross-Functional Ownership. • Scope. Your time splits across all three journeys with the weighting shifting as each area matures. • Scope.
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