optery - Growth Marketing Manager
Requirements
• 5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs, ideally for a subscription-based service. • Fluency in a modern marketing automation platform (e.g., Customer.io, Iterable, Braze, Klaviyo) including segmentation, triggered workflows, and templating languages like Liquid • Strong copy instincts: you can write clear, persuasive messaging and know when to test rather than debate • Comfort with data: you can define your own metrics, pull your own reports, and interpret results honestly (SQL and product analytics experience are a plus) • Understanding of email deliverability fundamentals and compliance (CAN-SPAM, GDPR/CCPA basics) • Experienced with AI and actively leveraging it in your current workflows • A builder's mindset: you're energized by owning a function, not just executing tickets • Bonus: experience in privacy, security, or consumer subscription products; experience with both B2C and B2B messaging • While Optery is a fully-remote global team, this position is based in the United States and is required to work regular U.S. business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones.
Responsibilities
• Own the lifecycle marketing roadmap: map the customer journey and identify the highest-impact opportunities across activation, conversion, retention, and expansion • Build, launch, and iterate on automated campaigns and triggered flows in our marketing automation platform (we use Customer.io; equivalents include Iterable, Braze, or Klaviyo) • Own in-app messaging and transactional-adjacent communications in partnership with product and engineering • Build and optimize mobile push notification strategy: permission opt-in flows, triggered and campaign-based pushes, frequency capping, and coordination with email so channels complement rather than compete • Develop segmentation and personalization strategies using behavioral and account data, including dynamic templating and conditional content logic • Run a disciplined experimentation program: A/B tests on sequences, subject lines, timing, and offers, with clear holdouts and measurement • Manage email deliverability, list hygiene, and suppression strategy to protect sender reputation • Partner with analytics to instrument and measure lifecycle performance (we use Amplitude and connect campaigns to revenue outcomes • Collaborate with paid acquisition, product, and support teams so messaging is coordinated across the entire customer experience
Benefits
• Great health, dental, and vision insurance • 401k program with employer match • Paid time off policy • EQUAL OPPORTUNITY
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