1Password - Senior Developer Marketing Manager, Lifecycle & Growth

• 4+ years of experience in developer marketing, lifecycle or customer relationship management (CRM) marketing, or growth marketing for a technical or developer-facing product. • Proven experience building lifecycle programs that improved activation and retention, with measurable results. • Hands-on experience with marketing automation and lifecycle tools such as Customer.io http://Customer.io, HubSpot, Braze, or Iterable, as well as product analytics tools such as Amplitude, Mixpanel, or PostHog. • Experience owning or substantially improving website conversion performance, including A/B testing. • Strong writing skills, with an instinct for what developers find useful and credible. • Comfort working with engineers and developer advocates and with technical concepts such as application programming interfaces (APIs), command-line interfaces (CLIs), software development kits (SDKs), and documentation. You do not need to be a developer, but you should be able to try the product yourself. • Ability to work independently and communicate clearly in a remote, async-friendly team. Preferred: Experience with product-led growth, free-to-paid conversion, open source adoption, event and community programs, Structured Query Language (SQL), Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), scripting, search engine optimization (SEO), docs-led growth, or developer communities such as GitHub, Discord, Reddit, Hacker News, X, or LinkedIn. • What you can expect: • Build capture-to-activation flows for leads from conferences, meetups, hackathons, webinars, and social channels, including QR codes, event-specific landing pages, follow-up sequences, and starter kits. • Work with Developer Relations teammates so every event, talk, and social moment has a clear call to action, tracking, and post-event nurture plan. • Turn social engagement, including launches, threads, demos, and community moments, into measurable traffic and signups through the right landing pages and offers. • Design and run lifecycle programs across onboarding, activation, adoption, re-engagement, and expansion using email, in-product messaging, and community channels. • Define activation for the product, build programs around milestones such as a first application programming interface (API) call, successful build, or integration, and segment messaging by behavior, role, language, technology stack, and source. • Own the Developer Hub’s strategy, messaging, and conversion across its homepage, product pages, community pages, and events pages. Run continuous testing across copy, calls to action, page structure, and signup flows, and partner with Design, Engineering, and Documentation to improve time-to-first-value. • Write or direct tutorials, quickstarts, sample applications, changelogs, and email content; build reporting from first touch through activation and retention; and share findings that help shape the roadmap and messaging. Early success will include auditing the funnel, launching event follow-up and onboarding programs, and improving signup-to-activation, event-to-user, and Developer Hub conversion. • USA-based roles only: The annual base salary for this role is between $133,000 USD and $186,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. • Canada-based roles only: The annual base salary for this role is between $125,000 CAD and $175,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. • At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. • This posting is for an existing vacancy. • At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. • You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone https://blog.1password.com/inside-the-culture-powering-1passwords-next-chapter/. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. • How we work with AI • We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password. • This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. To us, this means we do ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others. • Our approach to remote work