Granum - Digital Marketing Manager

• 4–6 years in digital marketing in B2B SaaS, with hands-on ownership of website performance and CRO • Experience managing or closely partnering with an external paid media agency — you know what good agency output looks like and how to push for it • Comfort with paid media performance data: you can read a channel report, spot what’s off, and form a view without being walked through it • Real CRO experience — you’ve designed experiments, called winners, and can talk about tests that didn’t work and why • Familiarity with technical SEO and emerging AEO/AI-driven discovery — you’ve worked with schema, redirects, and architecture, even if you weren’t writing the code • Strong project management skills, including managing external agency relationships and cross-functional stakeholders • How you operate • You ask why before you ask what to do next. If CAC ticks up or a conversion rate drops, you’re already in the data before anyone flags it. • You manage the agency, not the other way around. You don’t relay what they said — you evaluate it, push back when something doesn’t add up, and bring your own read. • You manage up and across well. DGMs need clear answers on what’s happening in their channels. You’re the connective tissue and you take that seriously. • You write clearly. Whether it’s a brief, a performance summary, or a Slack message explaining why something changed — you communicate in a way non-digital colleagues can act on. • Comfort with AI • We’re investing in agentic AI to support how the demand gen function operates. You don’t need to be an expert, but genuine openness is non-negotiable. • You’ve used AI tools in your day-to-day work — even informally — and can talk about what’s worked and what hasn’t • You’re curious about where AI is changing digital marketing execution and willing to learn as we build • Bonus: you’ve experimented with a custom GPT, a Claude project, or a Zapier/Clay automation that changed how you worked • Tools you should know • Paid media platforms: Google Ads, Meta Ads Manager, LinkedIn Ads, Bing Ads • Analytics & reporting: GA4, Google Tag Manager, Looker Studio, Search Console • SEO/AEO: SEMrush (or equivalent) • CMS & marketing automation: WordPress, HubSpot • CRO: experience with A/B testing tools (Hotjar, Optimizely, or similar) • Helpful: Salesforce basics, hands-on with AI tools (Claude, ChatGPT, Zapier AI, Clay), familiarity with a Snowflake-style data layer • What we’ll give you • Real ownership. Website, CRO, technical SEO/AEO, LP infrastructure, and the agency relationship — a wide lane with clear accountability. • A clear mandate. DGMs tell you what the pipeline needs; you figure out how to get there. The Sr. Director backs your calls. • A realistic budget. Show clear ROI and we’ll invest the dollars. • Honest context. We have ongoing work on attribution, data, and tooling — you’ll know what’s sharp and what’s still being built. • Momentum. There’s real movement here; the right person will have space to do their best work. • If this sounds like the role you’ve been looking for, we’d love to hear from you!