fieldguide - Senior Performance Marketing Manager
Requirements
• 7+ years of experience in performance marketing, with hands-on ownership of paid media, search, and full-funnel acquisition programs • Proven hands-on (“hands to keyboard”) experience managing paid search and paid media campaigns • Experience leveraging AI and machine learning tools to optimize campaign performance, including automation, predictive modeling, and data-driven decisioning • Strong experience with Google Ads and Microsoft/Bing Ads • Experience running display and community-based paid media, including Reddit • Strong understanding of full-funnel performance marketing, including lead generation and revenue impact • Strong knowledge of attribution models, event-based tracking, and measurement frameworks • Knowledge of SEO and how organic and paid strategies complement each other • Strong analytical skills with experience interpreting performance data and funnel metrics • Experience building & executing digital persona or lifecycle marketing journeys • Comfortable owning budgets and optimizing for ROI • Hubspot knowledge • Background in tech for professional services, accounting, or advisory • Previous experience scaling paid search from 0-100 • WHAT SUCCESS LOOKS LIKE • Quickly owns paid performance channels, budgets, and reporting, with clear visibility into pipeline impact • Paid media consistently drives high-intent traffic, qualified MQLs, and sales opportunities • CPA, conversion rates, and lead quality improve quarter over quarter through testing and optimization • Campaigns and messaging are aligned to buyer intent, personas, and funnel stage • Paid search and SEO operate as a unified strategy, improving SERP coverage and landing page performance • Full-funnel reporting and attribution clearly demonstrate ROI and revenue impact • CRO initiatives result in measurable gains across ads and landing pages • Acts as a trusted performance partner, proactively sharing insights and recommendations
Responsibilities
• Paid Media Execution & Optimization • Own hands-on strategy and execution of paid social (linkedIn), paid search and paid media campaigns across Google Ads, Microsoft/Bing Ads, display networks, Capterra and Reddit • Manage keyword strategy, bidding, budgets, ad copy, and audience targeting to drive efficient acquisition • Continuously test and optimize ads, landing pages, and audiences to improve CPA, conversion rates • Demonstrates advanced application of AI and machine learning tools to optimize performance marketing programs across paid media and SEO, including predictive modeling, automation, and data-driven decisioning at scale. • Website, SEO & Search Strategy • Ensure paid search and SEO work together by aligning keyword strategies, SERP coverage, messaging, and landing pages • Use search and performance data to identify content gaps, growth opportunities, and emerging demand • Own the website as a demand engine, including conversion optimization, content strategy, and user experience • Partner with content and SEO agency to grow organic traffic, engagement, and conversions • Collaborate on landing page strategy, testing frameworks, and UX improvements • Run A/B tests on ads, landing pages, and offers to improve conversion efficiency and lead quality • Full-Funnel Performance Ownership • Demonstrate full-funnel marketing expertise, from driving top-of-funnel awareness to converting traffic into MQLs and sales opportunities • Align channel strategy, messaging, and offers to buyer intent at each stage • Optimize campaigns for downstream lead quality and revenue impact • Develop and execute journeys by practice area, audience segment, and stage • Analytics, Attribution & Measurement • Own performance reporting and attribution across channels • Analyze funnel performance, identify drop-offs, and recommend and implement optimizations based on event-level data • Clearly communicate insights, performance trends, and recommendations to stakeholders
Benefits
• Competitive compensation packages with meaningful ownership • Wellness benefits starting your first day • Technology & Work from Home reimbursement • Flexible work schedules
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