6sense - Senior Performance Marketing Manager

Remote - United States$113k - $166k+ Equity1mo ago

Requirements

• 7+ years of B2B performance marketing experience with end-to-end ownership of paid media programs at scale. • Demonstrated ownership of revenue-impacting metrics, including pipeline generation and demand creation performance. • Google Ads (Search, Display, YouTube) • Programmatic Display • Experience managing and optimizing six- or seven-figure annual paid media budgets. • Strong account-based marketing (ABM) experience. • Experience using platforms such as 6sense. • Google Analytics • Comparable reporting and attribution platforms • Experience with conversion rate optimization (CRO) methodologies and A/B testing frameworks. • Experience managing agencies, vendors, and external partners. • Familiarity with marketing automation and CRM platforms such as Marketo, HubSpot, and Salesforce. • Ability to build reporting, analyze results, and generate actionable insights independently. • Experience in a B2B SaaS or technology company. • Enterprise software marketing experience. • Experience working in complex buying environments with long sales cycles. • Competencies & Characteristics • Ownership Mentality • You identify opportunities, develop a point of view, and take action. You treat budget, pipeline, and performance outcomes as if they're your own business. • Analytical Rigor • You use data to drive decisions, distinguish meaningful trends from noise, and translate complex performance metrics into actionable insights and compelling narratives. • Strategic Thinking with Executional Depth • You can operate at both strategic and tactical levels, moving seamlessly from executive-level planning to campaign-level optimization. • Curiosity & Experimentation • You stay informed on evolving trends, platforms, and technologies in performance marketing and continuously test new approaches to improve results. • Clear & Confident Communication • You can communicate effectively with executive leaders, sales stakeholders, marketing peers, and external partners. • Cross-Functional Collaboration • You build strong partnerships across Revenue Marketing, Sales, RevOps, Creative, Web, and Product Marketing to achieve shared goals. • Bias for Action • You move quickly, iterate often, and balance speed with thoughtful decision-making. • High Standards • You hold yourself and your partners accountable for delivering high-quality work and measurable business outcomes. • Base Salary Range: $113,185.50 - $166,005.40. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote • Notice of Collection and Use of Personal Information for California Residents: California Recruitment Privacy Notice and Policy

Responsibilities

• Paid Media Strategy & Execution • Develop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms. • Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand. • Budget Ownership & Performance Optimization • Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance. • Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact. • Oversee both direct spend and third-party vendor investments. • Always-On Campaign Management & Campaign Partnerships • Run always-on paid media programs that create continuous demand generation. • Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives. • Audience Targeting, ABM & Retargeting • Design and execute sophisticated audience targeting strategies. • Build and optimize account-based marketing programs for priority accounts. • Develop retargeting programs that support long B2B buying cycles and keep prospects engaged. • Pipeline & MQL Delivery • Own performance outcomes, including MQL targets, pipeline contribution goals, and cost-per-opportunity benchmarks. • Monitor results regularly and proactively identify and address performance gaps. • Channel Diversification & Experimentation • Build and execute a structured testing roadmap across channels, audiences, creative approaches, and bidding strategies. • Continuously evaluate new opportunities to improve performance and expand reach. • Landing Page & Conversion Rate Optimization • Partner with web, growth, content, and design teams to improve conversion rates across paid traffic experiences. • Drive testing and optimization initiatives based on performance data and user behavior insights. • Bid Strategy & Platform Automation • Leverage platform automation capabilities including Smart Bidding, AI-driven optimization, and audience expansion features. • Understand when to rely on automation and when manual intervention is required. • Agency & Contractor Management • Manage agencies, contractors, freelancers, and platform representatives. • Establish clear expectations, accountability measures, and performance standards. • Competitive & Market Intelligence • Monitor market trends, competitive activity, and emerging channel opportunities. • Use insights to strengthen targeting, messaging, and overall paid media strategy. • Reporting & Executive Communication • Deliver clear, data-driven reporting to senior stakeholders and executive leadership. • Serve as the subject matter expert for paid media performance and strategy. • Represent paid media insights in customer, prospect, and executive conversations as needed.

Benefits

• Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our oﬃces. • We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.