tapcheck - Senior Performance Marketing Manager
Requirements
• Spent 7+ years managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment • Built a track record of optimizing for lead quality and pipeline outcomes (MQL, SQL, Opportunity, cost per Opp), not just volume • Developed strong proficiency in campaign analysis, keyword research, bid strategy, and budget management • Developed strong proficiency in website CRO, including outside-the-box iterative testing on landing pages and forms • Built working knowledge of LinkedIn Ads, including audience strategy, bidding, creative testing, and InMail • Worked with analytics and tracking tools, including Google Analytics 4, Google Tag Manager, and CRM integrations (Salesforce and/or HubSpot) • Built Salesforce reports and dashboards • Applied strong analytical skills to connect channel performance to Lead, MQL, and Opportunity outcomes • Set strategy and executed it yourself as a sole owner, driving priorities and outcomes with minimal oversight • Stayed highly organized, detail-oriented, and disciplined in execution and reporting • Communicated clearly in writing and verbally, especially when summarizing performance, insights, and next steps • Built your performance-marketing experience in a B2B environment • At this time, Tapcheck does not provide sponsorship for employment-based visas (e.g., H-1B, L-1, TN, etc.). Candidates must already possess the right to work in the United States without the need for employment-based visa sponsorship now or in the future.
Responsibilities
• Own paid search as the primary pipeline engine • Own the inbound paid program from strategy through hands-on execution, with paid search (Google Ads, Microsoft Ads) as the primary driver of qualified pipeline • Carry a pipeline and efficiency mandate: drive Sales-accepted demos and Opportunities at an improving cost per Opp, not just lead volume • Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing pages to improve Quality Scores, conversion rates, and lead quality • Optimize secondary channels and on-site conversion • Optimize and tune LinkedIn (including InMail) as a secondary channel: tighten targeting to our ICP, cut waste, and test tactics that convert further down the funnel • Own website conversion rate optimization for inbound paths, running iterative tests across pages, forms, and offers in partnership with Demand Gen and Web • Own tracking, attribution, and reporting • Ensure accurate tracking, attribution, and reporting across paid channels (GA4, Google Tag Manager, Salesforce/HubSpot) • Deliver bi-weekly performance reporting, including performance to goal, insights, learnings, and next-step recommendations • Partner across the funnel and scale the program • Partner with Demand Generation and RevOps to tie spend to pipeline and revenue, and help launch new higher-intent inbound channels as the program grows • What You’ve Done
Benefits
• Mission that matters. We're changing how Americans access their pay — giving workers financial flexibility without the debt trap of payday loans. • Flexible PTO. No accrual caps, no counting days. Take the time you need. • 10 paid holidays. Including both Christmas Eve and New Year's Eve. • Comprehensive health coverage. Medical through Blue Cross Blue Shield of Texas (PPO and HDHP options, HSA-eligible with employer contribution), plus dental and vision through MetLife. • FSA, Basic Life/AD&D, and an Employee Assistance Program (EAP). • 401(k) with a 100% match up to 3% of your salary, through Mutual of America. Eligible after 90 days. • A team that lives its values. Humility, grit, and a genuine drive to raise the bar — every day. • Compensation at Tapcheck is competitive and benchmarked to your role and the market. We're committed to a total rewards package that reflects your impact. Full details are shared as part of our hiring process. • Equal Employment Opportunity Policy
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT