jobscan-2 - Senior Performance Marketing Manager - Latin America

Remote - Brazil$1.2M - $1.2MYesterday

Remote Senior LATAM Software Marketing Manager CRO Reporting CAC LTV B2C SQL Looker CRO

Requirements

• 5+ years of hands-on performance marketing, with deep Google Ads expertise (Search, Performance Max, bidding strategies, account structure, negative-keyword strategy, audience signals). • Has personally owned and managed over $1.2 million in annual paid budgets, and can speak fluently to the efficiency-versus-volume tradeoffs at that scale. • Strong with data. Lives in the numbers, builds their own reporting, and is fluent in CAC, payback, LTV, conversion lag, and attribution. • Meta or paid social experience, ideally including standing up or relaunching a program. • B2C subscription or freemium funnel experience strongly preferred (trial-based funnels, multi-stage conversion tracking). • Uses AI tools actively in their daily workflow, not just aware of them. • A true individual contributor, energized by hands-on ownership and not seeking to step into people management. • Can work independently without heavy process or hand-holding. Comfortable with ambiguity. • Excellent communication skills, with the ability to articulate decisions and tradeoffs to both technical and non-technical stakeholders. • Able to maintain meaningful overlap with US Eastern working hours for real-time collaboration with the Head of Marketing. • SQL or BigQuery, and Looker Studio dashboarding. • Server-side tracking and attribution depth (GTM, Rudderstack-type pipelines). • Hands-on landing page and CRO experience. • B2C SaaS, or career, HR, or recruiting-adjacent industry experience.

Responsibilities

• Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing. • Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets. • Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account. • Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting. • Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions. • Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets. • Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.