colibrigroup - Senior Marketing Manager
Requirements
• Six or more years of experience in B2C growth, digital marketing, demand generation, or a similar environment, with meaningful ownership across earned and owned channels • Hands-on experience across several areas of the role, including SEO, content marketing, lifecycle email, landing pages, website optimization, and conversion rate optimization • A track record of personally launching campaigns, experiments, webpages, or customer journeys and using measurable results to improve acquisition, engagement, conversion, or retention • Strong analytical judgment and experience translating performance data, customer behavior, and testing results into clear actions and priorities • The ability to work effectively across Product, Paid Media, Creative, Analytics, Engineering, and leadership teams while influencing decisions without direct authority • Strong communication and executive presence, including the ability to explain what you tested, why you tested it, what happened, and what you recommend doing next • Experience in healthcare, education, EdTech, consumer subscriptions, SaaS, e-commerce, or another digitally focused B2C organization is a plus. Experience with nursing education, professional learning, community-driven acquisition channels such as Reddit, or high-growth businesses is also welcomed. • Tools You May Use • Experience with every tool listed below is not required. We are most interested in your ability to learn quickly, work directly within marketing platforms, and turn data into meaningful action. • Google Analytics 4 and Google Search Console • Ahrefs, Semrush, or a similar SEO platform • Hotjar, Microsoft Clarity, or a similar behavior analytics tool • Email marketing, CRM, or lifecycle automation platforms • Content management systems and landing-page-building tools • A/B testing, reporting, dashboard, and AI productivity tools
Responsibilities
• Own the roadmap and hands-on execution across SimpleNursing’s earned and owned marketing channels, including SEO, content, lifecycle email, landing pages, website experiences, and conversion rate optimization • Grow organic acquisition by identifying search opportunities, improving existing content, developing high-intent resources, and partnering with Engineering on technical SEO improvements • Build and optimize lifecycle programs across onboarding, nurture, promotional, and re-engagement journeys, using student stage, behavior, and engagement signals to create more relevant experiences • Improve conversion across landing pages, trial sign-up flows, and content-to-purchase pathways by developing hypotheses, launching structured tests, and using results to guide the next iteration • Analyze customer journeys and funnel performance using tools such as GA4, Google Search Console, Ahrefs, Hotjar, or Microsoft Clarity, identifying where students disengage and prioritizing improvements based on business impact • Partner across Paid Media, Product, Creative, Analytics, Engineering, and external agencies or contractors while communicating clear priorities, performance updates, learnings, and recommendations to senior stakeholders
Benefits
• Own a meaningful part of the SimpleNursing growth engine and see the connection between your work and student acquisition, engagement, conversion, and retention • Work across the full customer journey, from the moment a nursing student discovers SimpleNursing through the experiences that help them become an engaged customer • Bring ideas to life through content, campaigns, webpages, customer journeys, and experiments rather than being removed from the execution • Partner with talented colleagues across Product, Paid Media, Creative, Analytics, Engineering, and Operations while maintaining clear ownership of your channels • Join a growing business where your judgment, curiosity, and ability to identify new opportunities will have a visible impact • Support future nurses during important moments in their education and careers through products designed to help them learn, grow, and succeed • We Encourage You to Apply • You may not check every preferred box, and that is okay. • You may come from education, healthcare, consumer subscriptions, SaaS, e-commerce, or another environment where you have helped customers discover, engage with, and choose a digital product. • If you are a hands-on growth marketer who knows how to turn ideas into campaigns, customer journeys, webpages, experiments, and measurable results, we would love to hear from you!! • Our Commitment to Inclusion
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