Grüns - VP, Ecommerce

Remote - Anywhere - USA *$225k - $250k3w ago

Remote Vp NA E-commerce VP of Marketing CRO Ecommerce Shopify CRO

Requirements

• Has 12+ years of ecommerce experience with deep Shopify DTC expertise • Has scaled a $100M+ DTC business and is energized to do it again with more leverage and an AI-augmented team • Has moved conversion rate through disciplined testing grounded in data and customer insight • Has used AI to materially speed up their team's output (design, specs, code review, QA, analysis, etc) • Has owned subscription end-to-end — churn, cancel flows, retention strategy • Has functioned as a true internal PM to an engineering team, not just managed agencies

Responsibilities

• Own end-to-end site strategy and roadmap across our multi-brand Shopify environment covering all four stores: gruns.co, nutrops.co, immun.co, juced.co • Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO • Own conversion rate by setting and defending the bar for site experience and funnel optimization • Drive a unified account experience across brands — membership, bundles, subscription • Act as internal PM for engineering and design — writing specs and scoping builds • Own site stability, speed, infrastructure, and performance • Partner with Paid, Lifecycle, and Brand to co-own First Order volume and retention • Launch new brands from the ground up on new websites • Build an AI-forward operating model across the ecom org

Benefits

• At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000 - $250,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team. • For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. • Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!