sabi - Head of D2C Marketing
Requirements
• Proven D2C marketing leadership experience, with a track record of building or scaling a direct-to-consumer funnel • Deep, hands-on fluency with the Shopify and Klaviyo playbook • Experience across the full D2C stack: CRO, paid media, lifecycle, and SEO, even if you've specialized in one or two • Comfortable being both the strategist and the executor, especially in the early build phase • Fluent and enthusiastic user of AI tools to extend your own capacity • Data-driven and analytical, with a scrappy, get-it-done work style • Experience managing external agencies and internal team members • Experience building a D2C function from near-zero, not just optimizing an existing one • Familiarity with hardware or consumer electronics D2C motions • Experience with generative engine optimization (GEO) specifically, not just traditional SEO • Prior experience reporting directly to a CEO or founder • If you’re excited about this role but don’t meet every qualification, please apply. As we build, we’re hiring for complementary strengths to form a high-impact team.
Responsibilities
• Own the full D2C funnel end-to-end: site content, landing pages, checkout, and conversion rate optimization • Plan, manage, and optimize paid media spend across channels, owning the budget and the ROI story behind it • Build and run lifecycle marketing programs (email, SMS, and beyond) to drive retention and LTV • Drive SEO and GEO (generative engine optimization) strategy so we're found through both traditional search and AI-driven discovery • Manage and develop the internal resource(s) and external agency partners you inherit, and build out the team as scale demands it • Use AI tools throughout your workflow to multiply output and move faster than a traditional team could • Partner with the cross-functional team already working on D2C to bring the function fully online, then own it going forward • Report directly to the CEO on funnel performance, budget, and growth strategy
Benefits
• 401(k) with company matching • Health insurance • OUR HIRING TIMELINE • Evaluation completed within 14 days of first interview • Offer letter dispatched same day as go decision, valid for 10 days • Start date within 4 weeks of offer acceptance • All candidate queries responded to within 3 hours during business hours
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