Strata Information Group - Senior Marketing Director

• We are looking for a high-impact, strategically minded Senior Director or Vice President of Marketing to own and evolve our marketing function. This is a builder’s role for a proven B2B technology services marketing leader who can set strategy, operate with autonomy, drive data-informed decisions and be accountable for results. You will serve as the architect of our brand, lead our demand generation engine, and thought leadership platform — driving measurable pipeline and revenue contribution while championing an AI-first approach to everything we do. • Reporting directly to the Chief Revenue Officer, you will partner cross-functionally with Sales, Product, Delivery, and Executive leadership to ensure marketing is a growth driver. You thrive in environments where you own the strategy and the execution, and you take pride in building the metrics framework that proves marketing’s ROI. • Strategy & Leadership • Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals. • Lead, motivate, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths. • Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation. • Define with executive impact the key metrics to drive results and will be used to tune strategy. • Operate independently — you will set direction, make decisions, and drive execution without needing to be directed. • Demand Generation & Pipeline Building • Build and scale a robust, data-driven demand generation engine that consistently generates qualified pipeline for the sales organization. • Design and execute integrated campaigns spanning digital, content, events, social, and partner channels. • Own the full funnel — from top-of-funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team. • Leverage Salesforce (SFDC), Pardot and other tools to manage lead flows, campaign attribution, nurture programs, and pipeline reporting. • Content & Thought Leadership • Champion a content-first marketing philosophy, developing a strategy that positions the company as a trusted authority in the B2B tech services space. • Drive in partnership with other functions the creation of high-quality content assets: white papers, case studies, blog posts, webinars, executive bylines, and video content. • Cultivate executive thought leadership programs that amplify the voices of company leaders across industry forums and digital channels. • AI-First Marketing • AI-First Marketing • Lead with an AI-first mindset — actively incorporate AI tools, agents, and automation into marketing workflows, campaign execution, and content production. • Evaluate, recommend and deploy AI-powered platforms to improve personalization, lead scoring, content generation, and campaign optimization at scale. • Establish best practices and internal playbooks for leveraging AI responsibly and effectively across the marketing function. • KPIs, Analytics & ROI • Define the marketing KPI framework in partnership with the CRO — establishing clear metrics that demonstrate marketing’s contribution to pipeline, revenue, and brand equity. • Build dashboards and reporting cadences that provide real-time visibility into campaign performance, funnel health, and return on marketing investment. • Continuously analyze and optimize spend allocation and channel mix to maximize pipeline ROI. • Brand, Social Media & Digital Presence • Own the company’s brand identity, messaging architecture, and visual standards across all touchpoints. • Develop and execute a social media strategy with deep expertise in LinkedIn — including organic content, paid campaigns, employee advocacy, and executive profile development. • Manage the company’s Glassdoor presence and employer brand narrative in collaboration with HR and leadership. • Oversee the company website, SEO/SEM strategy, and overall digital presence to drive inbound traffic and brand credibility. • Events & Conferences • Own the strategy and execution for all conferences, industry events, trade shows, and hosted events — ensuring strong ROI and pipeline contribution. • Identify high-value event opportunities, manage sponsorships, speaking submissions, and on-site logistics. • Coordinate executive presence at events and ensure consistent brand experience across all in-person and virtual activations.