pivotal-health - Director of Marketing, Health Systems
Requirements
• 10+ years of progressive marketing experience, with a strong track record of driving B2B growth and demand generation • Minimum 3+ years of experience marketing to health systems and hospital decision makers • Experience developing marketing strategies and campaigns targeted at health system financial executives, including CFOs, CROs, and revenue cycle leaders • Strong understanding of healthcare, healthcare technology, or revenue cycle management environments • Hands-on experience with modern marketing technology stacks, including Salesforce, HubSpot, Marketo, Pardot, or similar platforms • Proficiency with marketing analytics and reporting tools, including Google Analytics • Experience building and optimizing lead generation programs across inbound and outbound channels • Strong analytical mindset with the ability to leverage data, customer insights, and market trends to inform strategy and decision-making • Exceptional cross-functional collaboration skills with experience partnering closely with Sales, SDRs, Product, and Executive Leadership teams • Familiarity with IDR (Independent Dispute Resolution) workflows, reimbursement processes, or healthcare claims operations • Exposure to modern, progressive technology practices, including process automation, AI-enabled workflows, and scalable operational systems
Responsibilities
• Own and lead the go-to-market strategy for the Health Systems segment, driving awareness, engagement, and pipeline growth • Develop audience-specific positioning, messaging, and content strategies that resonate with health system decision-makers • Partner closely with Sales, RevOps, and SDR leadership to align marketing efforts with revenue goals and optimize outbound and inbound strategies • Build and execute demand generation programs that accelerate adoption within health systems and provider organizations • Identify and manage participation in key industry events, conferences, and associations to increase brand visibility and market presence • Analyze market trends, customer feedback, and competitive insights to refine marketing strategy and identify new opportunities • Establish the foundational marketing infrastructure, programs, and processes needed to scale the Health Systems business • Collaborate cross-functionally with Sales, Client Success, Operations, and Executive Leadership to ensure alignment on business objectives and customer needs • Measure and report on marketing performance, pipeline contribution, and segment growth, using data to inform strategy and investment decisions • Serve as the internal expert on the Health Systems market, helping shape company strategy and long-term growth initiatives
Benefits
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