Lumimeds - Fractional Creative Strategist

• Must-Haves • Proven experience in creative strategy, performance marketing, direct-response advertising, or growth creative. • creative strategy, performance marketing, direct-response advertising, or growth creative • Strong track record developing creative that drove measurable customer acquisition results. • Deep understanding of DTC and performance advertising. • DTC and performance advertising • Strong knowledge of Meta advertising and familiarity with other major paid channels such as Google, TikTok, YouTube, and Reddit. • Ability to interpret performance data and translate it into actionable creative decisions. • Strong understanding of direct-response copywriting, hooks, offers, CTAs, and consumer psychology. • Experience developing structured creative testing frameworks. • Strong understanding of short-form video, UGC, static ads, and other performance creative formats. • Ability to give clear creative direction and actionable feedback to designers, editors, copywriters, and creators. • Comfortable operating independently in a fast-moving startup environment. • Strong communication skills and professional-level English. • Availability for regular collaboration during U.S. business hours. • Strong Plusses • Experience in telehealth, DTC health, wellness, subscription businesses, or other regulated industries. • telehealth, DTC health, wellness, subscription businesses, or other regulated industries • Experience marketing GLP-1, weight management, or metabolic health products. • Understanding of healthcare advertising and compliance considerations. • Experience working with UGC creators and creator-led advertising. • Experience with landing-page optimization and CRO. • Familiarity with platforms such as Shopify, Webflow, or Unbounce. • Strong understanding of AI-assisted creative workflows.